At Publicity For Good, we are dedicated to amplifying the voices of female entrepreneurs who are driving change and uplifting other women. We partner with purpose-driven brands that champion equity, wellness, creativity, and community impact. If you’re creating a movement as much as a business, our team is here to ensure your story reaches the audiences who need it most. Ready to be seen, heard, and celebrated? Book a discovery call with PFG and let’s elevate your mission together.
This collection highlights purpose-driven founders across industries—including wellness, fashion, education, and sustainability—who are breaking barriers, fostering community, and creating opportunities for women everywhere. From revolutionizing self-care to reimagining conscious consumerism, these leaders are making a lasting impact.
Discover Innovative Female Entrepreneurs Empowering Women
Women entrepreneurs are driving meaningful change across industries, creating businesses that uplift, inspire, and empower others. Whether making financial literacy more accessible, championing wellness, or fostering professional growth, these founders are committed to helping women thrive. Their brands go beyond profit—they create communities, challenge outdated norms, and provide the tools women need to succeed. Meet the trailblazing female entrepreneurs making waves in 2025.
Sarah Norales – Founder, Express My Media
Sarah Norales is a marketing strategist and creative powerhouse dedicated to helping businesses and nonprofits expand their reach. With a background in marketing and a passion for design, Sarah launched Express My Media in 2015 to provide content writing, digital strategy, and brand development services. Her expertise has supported custom home builders, designers, and wellness-focused organizations in creating meaningful client connections. Beyond business, Sarah is committed to empowering women-owned businesses and nonprofits, using her skills to amplify their impact. Through her work, she transforms brands, helping them thrive in an evolving digital landscape.
Natalie Parmenter – Founder, Primary Focus
Natalie Parmenter created Primary Focus: The Parent’s Guide to Elementary School, a resource hub dedicated to empowering parents with the tools and confidence to support their child’s education. A former elementary school teacher with a decade of experience—primarily in kindergarten—Natalie simplifies complex educational concepts into practical, actionable steps through her newsletter, YouTube channel, and coursework. Featured on Today.com and EdSurge, she helps families navigate school selection, academic development, and common concerns like separation anxiety, ensuring children start school feeling capable, confident and inspired to learn. Based in Charlotte, North Carolina, Natalie is passionate about making learning accessible and joyful for every family.
Ki Gaines – Founder, Leading Essentials
Ki Gaines, founder of Leading Essentials, is dedicated to bridging generations through wisdom and wellness, creating a brand that empowers women to design purposeful, fulfilling lives. A New Orleans native and the first of six children to graduate college, Ki studied Human Development & Family Science at LSU, gaining deep insights into family dynamics and quality living. Her career as a high-profile nanny and estate manager provided firsthand experience in the daily rhythms of successful families, inspiring her to address the lack of intergenerational connection in the $4.4 trillion wellness market. Through Leading Essentials, Ki offers products, educational content, and community initiatives that honor the wisdom of the past while equipping women with the tools to cultivate health, balance, and grace in the present.
Natasha Mangwani – Founder, Satu Hati
Natasha Mangwani is the founder of Satu Hati, Canada’s first plant-based, plastic-free leather handbag label, dedicated to sustainability, circularity, and conscious consumerism. Inspired by her transition to a plant-based lifestyle in 2011, Natasha sought an alternative to traditional leather, leading her to discover bio-leather made from agricultural waste. Launched in 2024, Satu Hati repurposes discarded crops—such as rejected tomatoes—into high-quality, plastic-free handbags, significantly reducing water usage, emissions, and pollution. Committed to full transparency, the brand also donates 2% of sales to ocean cleanup initiatives, proving that fashion can be luxurious and ethical. Based in Toronto, Natasha leads by example, challenging industry norms and inspiring mindful consumer choices.
Sara H. – Founder, Kindly Collective
Sara H. is a self-care advocate, content creator, and founder of Kindly, a community space designed to help young millennials prioritize well-being without guilt. Recognizing the societal glorification of burnout, Sara created Kindly as a supportive third space—a place for accountability, conversation, and simple self-care tools that fit real life. Through her content and membership community, she empowers individuals to build sustainable self-care habits while fostering genuine connections. When she’s not creating or connecting, Sara enjoys hiking with her dogs, Jude and Olive, and diving into creative projects.
Watch Out For These Elite Entrepreneurs in 2025!
These inspiring women are not only building successful businesses but also creating lasting change by empowering others along the way. Whether through mentorship, financial education, sustainable fashion, or wellness advocacy, each of these entrepreneurs is dedicated to lifting women and shaping a more inclusive future.
At Publicity For Good, we’re proud to support entrepreneurs who lead with vision and heart. If you’re building a brand that empowers others and deserves standout visibility, schedule your PFG discovery call today and take the next step toward impactful media exposure.