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I’m personally using this great new tool to create personalized discounts for each of my Good Food Brands customers and products and you should too.
As a brand, it’s incredibly important to make sure that you’re profiting as much as possible from each sale and not overspending on discounts with universal promo codes, email pop-ups and point loyalty programs.
You may not know it, but you are likely losing money by offering too much discount on products to shoppers that don’t actually need it to checkout.
Why offer a 20% off SUMMER promo code or email signup pop-up when the same shopper would still purchase with only a 9% discount?
Veeper is a Shopify app that auto-applies the smallest discount that gets each customer to buy more – increasing average order value by net 14%.
Test Veeper on my own Good Food Brands site: www.goodfoodbrands.org
Selling on Amazon seems like a no-brainer for emerging CPG brands. After all, it’s where millions of customers already shop daily. But turning a profit? That’s where things get tricky.
Choosing the right packaging for shelf-stable products is essential to maintaining freshness, preventing waste, and enhancing customer experience—this guide breaks down key considerations for snacks, bars, dry goods, and sauces to help brands avoid common pitfalls and make informed decisions.
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