
This Week in CPG 02/10/25
News from W, Lotus Foods, Glonuts, My Better Batch, Tiny Sprouts Foods, Spritzal Cookie, Koia, Rotten, Daddy’s Homemade, Curious Elixirs and Daily Crunch Snacks.
By Brian Chau
Brian Chau is a Food Scientist, Fungal Fanatic, and Food Systems Analyst at Chau Time. Brian is the Principal Advisor at Chau Time, his own consultation firm. He is the Co-founder of MycoKind, a food biotech company. He also sits as an advisor to food tech companies. He is working on his first book, How to Work with a Food Scientist, to help founders understand a food scientist’s capabilities and improve the understanding of how to navigate the technical world of food and beverage consumer packaged goods.
Hiring a food scientist or food product developer can be a daunting challenge. These are the people who transform your food idea into reality. After reading this article you will better understand how a food scientist within product development operates, how to use a project proposal as a tool to set expectations for your overall vision, and explore the options on how to best work together with a food scientist.
There are a lot of job titles for food scientists including: food technologist, product developer, food specialist, culinologist, culinary developer, formulator, or R&D scientist/chef. For simplicity of this article, food scientist will imply any titles aforementioned. In later articles, food scientists play other roles and will be defined as such. When looking for a food scientist, specify that you are looking for someone who can do product development from concept to commercialization. A food scientist with product development experience has the knowledge to help take your idea, create a prototype, and provide a formula that will be commercially viable. Sometimes, you may encounter a food scientist who specializes in product development and not scale-up. That may be fine depending on your needs, but this article will focus on a food scientist who can do both. You want to understand that a good food scientist should also be a good product manager.
A food scientist balances different parameters that affect development from costs to scalability. Their end goal is to deliver a product formulation that is likely to be reproduced at scale while also being food safe. A food scientist can make suggestions regarding how to improve the product and provide critical feedback in a very technical and structured approach. A food scientist will tell you that a request is outside the bounds of regulations, food safety, or even scientific principles. A food scientist will not tell you how to reverse engineer intellectual property that a competitor took years develop. A food scientist should not be expected to tell you the best flavor as that is often very subjective and the food scientist may not fit your target audience. A food scientist is there to assist in the development process, not make the final decisions for you and your brand. Moreover, a food scientist is not to engineer new equipment for scaling, but rather work with an existing manufacturing line. The first step in working with a food scientist is to co-create a project proposal to set clear expectations and understand how to go through the product development process.
Any good food scientist should best work within the framework you provide them. You provide the guardrails and expectations for your brand. What guides the conversation is understanding that you provide a range of values or priorities that will allow the food scientist to help you better develop the product or inform you about the issues you are to expect on the feasibility of your request. Here is a list of parameters to discuss:
Food scientists are not magicians. They cannot read your mind nor have a product appear out of nowhere. Product development takes time, iteration, and flexibility in making adjustments. The range of values will allow for flexibility in the development process. You don’t want to make the development so difficult that the process stalls out and your launch plans get impacted. Setting expectations allows for dialogue on what is feasible within a timely and structured manner. Set priorities between parameters to make decision making easier.
When developing your project proposal, you want to understand what your needs and wants are in the negotiation table as well as the needs and wants of the prospective food scientist. You want to have an idea of how to best communicate with the food scientist and assess if there is synergy with the food scientist. Some food scientists work on a per project proposal which works out best for their project management. Others work on an hourly basis which can be valuable for quick turnaround times. Some food scientists might be open to the idea of equity and turning into a long-time partner of your organization. At the end of the day, a food scientist is a person with a particular skillset of translating science and technology of food and beverage into a commercially viable, food safe, and delicious product. Each food scientist operates under rigorous training in the sciences, but they also have their own personalities that may or may not work well with your brand. Honestly, the same principle applies to anyone you want to hire. Always be open to exploring all options before making a final decision.
The process in working with a food scientist takes time. In building out these relationships by setting expectations and building dialogue, the path to developing your product will be less stressful. The project proposal is a tool to lay the foundation of how to work with the prospective food scientist. Remember that food scientists are people too and they cannot read your mind; they don’t understand your vision as much as you do and they have their own personalities. By understanding how they operate, you can better manage how to leverage their expertise to grow your business. You can save time in knowing you have someone who can translate the technical information for you to make a final decision. Most importantly, you managed to de-risk a critical component of your business.
News from W, Lotus Foods, Glonuts, My Better Batch, Tiny Sprouts Foods, Spritzal Cookie, Koia, Rotten, Daddy’s Homemade, Curious Elixirs and Daily Crunch Snacks.
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