Let’s start at the beginning and we can move on from there. How did your company get started and why?

I created a Paleo/Autoimmune Protocol caramel, as a gift, for a friend who hadn’t had a treat in 4 years. Her response was so emotional. I wanted to help other people feel that sense of reprieve and celebration while still adhering to their dietary restrictions. At that time, I was licking my wounds from two back to back professional failures. A friend had given me a free place to live and $500/month to help take care of her mother, who had dementia. It was from there that Sweet Apricity started as a hobby. That was five years ago.

What is your product and how would you describe it?

Apricity means – the warmth of the sun in winter. That is what our products aim to deliver. Living with autoimmune conditions is exhausting, but the journey to wellness is worth it. We make that journey easier; we are the celebration of healing. We make Paleo/Autoimmune Protocol (AIP) coconut cream caramels, grass-fed gelatin marshmallows (with marshmallow root), coconut caramel sauce, and we are the innovators of the first Paleo caramel “corn.” Our products are creamy, sweet, salty, crunchy, nostalgic, and playful. All of our products are organic where possible and free from gluten, grains, gmo’s, dairy, refined sugars, gums, preservatives, and dyes.

How have you pivoted your business this year?

We were turning our vision to expanding into brick and mortar by the end of 2020 and into 2021. We pulled back on that plan and turned our attention back to our online platforms.

What is your next challenge to overcome?

Financing our expansion. We’ve had two rounds of raising capital that have fallen through. I would like help financing the company as we expand and I would also love to build a little team of people who are smarter and more capable than me.

What do you predict for the food industry over the rest of the year?

Aww, geez. Trying to predict anything in 2020 feels like tempting the fates. I think the tectonic shifts we’ve had, globally, this year are reshaping the psyche of our culture. As a response, I’ve seen an increase in people wanting to be more conscious of what they’re putting into their bodies and I don’t see that trend changing any time soon.

Learn more at: sweetapricity.com