Let’s start at the beginning and we can move on from there. How did your company get started and why?
High quality ice cream novelties is our passion/curse
What is your product and how would you describe it?
Ice Cream novelties, it’s the best worst thing to try and do.
How have you pivoted your business this year?
Restricted growth to wholesale channels. Retail, events, and some very usual ways of getting out and interacting with people through your brand is temporarily dead which is a shame but will be back some day.
What is your next challenge to overcome?
I really thought growing a company would be easier than the start-up stage. It’s less stressful in some ways but there’s a bigger feeling of dropping the ball and messing up something that’s working really well that didn’t exist prior. Now it’s like “I could really mess this up” as opposed to “well if this doesn’t work of course it wouldn’t”. Finding experienced mentors who have spare time on their hands isn’t the worst but it feels like a black hole of information.
What do you predict for the food industry over the rest of the year?
Funneling of products and brands in old channels over new ones.
Learn more at: http://www.milkcultdc.com/
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