Discover the latest Amazon marketing tools and strategies designed to help your brand thrive this holiday season. In this episode, we explore Amazon Brand Tailored Promotions, a powerful feature that enables you to connect with targeted audiences, including:

• New Customer Acquisition: Convert customers interested in your brand.

• Customer Retention: Boost loyalty by engaging existing customers.

• Re-engagement: Win back lost or churned customers.

• Cross-sell Opportunities: Promote complementary products to current buyers.

Plus, learn about Additional Coupon Targeting options to engage:

• At-risk customers.

• Brand cart abandoners (7-day and 90-day).

Joining me is Luke Tierney from EcoD2C, sharing insights on how to implement these strategies effectively in your business.