Founders are getting more retail opportunities right now than we’ve seen in a long time.

But retail growth only works if the economics work.

In this episode, Abby Richards walks through how to pressure test a retail opportunity before you commit. We break down contribution margin at the case level, how trade spend actually impacts your numbers, and why volume alone won’t fix a broken model.

We also get into the three places most brands break: retailer economics, cash timing, and company-level reality.

If you’re scaling into retail or about to land a major account, this episode will help you make sure growth actually moves your business forward.

• Download The CASH FIGHT Framework – a free resource on our website 

• Follow Abby on LinkedIn, Instagram or subscribe to The CPG CFO YouTube Channel

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.