89. Building a Brand in Public, Lex Evan

How can building your company in public help build your brand? I talk with Lex Evan, founder of Lexington Bakes about how he turned his passion for baking into a Luxury Baked Goods Business. He’s sharing every step of the journey on Linkedin and his newsletter so you can see behind the scenes.

Doing so has brought in new partnerships, retailers, and customers. Lex also sees it as a way to give back to other founders and share his years of marketing experience.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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264. Retail Said Yes. Your P&L Might Say No. How to Pressure Test Growth Before It Breaks Your Brand

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