It responded with a list of 12 areas to better understand the business. Take your time to answer these in detail, as if you were training a new team member. Once you do, you can then ask it any questions you’d like and it’ll respond as if it was a real team member. If there’s something ChatGPT doesn’t quite get right, correct it and it’ll learn!

If you have a Pro Plan, you can create your business bot as a “GPT”, by copy and pasting the initial prompt and answers. This will allow you to start a new “chat” each time with the bot, and it’ll still have all the base info about your company.

2. Creating a Brand Guide

For Joyful Co., I used ChatGPT to help craft a detailed and cohesive brand guide that truly captures our mission, vision, and brand personality. Here’s an example of how I used ChatGPT to achieve this.

Prompt: I need your help in defining the mission, vision, and brand personality for my company, Joyful Co. Write a list of questions to help me define these areas of my company

After providing ChatGPT with detailed answers to these questions, it generated these statements for Joyful Co.

Results:

Vision: “We envision a world where acts of giving and receiving become catalysts for positive change, where heartfelt connections flourish, and where the simple act of sharing joy has the power to uplift lives.”

Mission: “Our mission is to help people share meaningful gifts that spread real joy. We deliver joy through uniquely curated gift boxes.”

Brand Archetype:

The brand archetype for Joyful Co. can be described as the “Lover” archetype. The Lover archetype is characterized by its passion, emotional connection, and pursuit of joy and fulfillment. It embodies the essence of love, friendship, and caring, creating deep emotional connections with its audience.

As Joyful Co., we evoke the Lover archetype by emphasizing the overwhelming positive emotions associated with giving and receiving thoughtful gifts. We celebrate the joy, happiness, and excitement that our curated gift boxes bring to both the giver and the recipient. Our aim is to foster meaningful connections and create memorable experiences that ignite a sense of love, appreciation, and warmth.

By embodying the Lover archetype, Joyful Co. establishes itself as a brand that spreads joy, happiness, and meaningful connections through the act of gifting. It invites customers to embrace their inner Lover and indulge in the delight of giving and receiving heartfelt gifts.

Using ChatGPT in this way allowed me to clearly articulate the essence of Joyful Co., ensuring that every team member and stakeholder understands and resonates with our brand’s core principles.

3. Deductions Management:

AI can streamline the deductions process by automating the categorization of claims, reducing manual errors, and accelerating the resolution process. This not only saves time but also recoups more money. You can use ChatGPT to start, but I’d highly recommend using a tool like Glimpse, that leverages AI to automatically download, categorize, and contest dispute deductions on your behalf.

Prompt: Analyze this deduction report by UNFI for a food brand and share a breakdown and analysis on what’s happening

Here’s what I got out of ChatGPT:

1. Report Overview:

• Document Type: Vendor Chargeback Report (MCB Process Type D)
• Period Covered: Week Ending March 9, 2024
• Total Deduction Amount: $2,072.52

2. Details by Customer:

• The report lists several Whole Foods Market (WFM) Northeast (NE) regions or stores

3. Total Deductions:

• Across multiple customers, the same pattern of chargeback is applied, leading to a total deduction of $2,072.52. This suggests that 54 instances of the two products were charged back across various WFM NE stores.

4. Implications:

• 100% Chargeback: The report indicates that UNFI has charged back the full invoice amount for each product. This could be due to a promotion agreement where the vendor agreed to cover the full cost of the products, a pricing error, or some other contractual reason.
• Consistency Across Customers: The chargeback is consistent across multiple stores, which implies that this was likely a planned or expected deduction, possibly related to a promotion or pricing strategy.

5. Possible Causes and Next Steps:

• Promotional Funding: If the chargeback is related to promotional funding, it might align with a pre-agreed arrangement where the vendor covers the cost of products placed in promotional activities.
• Contractual Review: It’s advisable to review any contracts or agreements with UNFI and Whole Foods Market to ensure that these deductions align with the terms of the deal.
• Communication with UNFI: Clarify with UNFI the reason for the chargebacks to ensure there are no errors in the deductions and that they are accurately reflected in your accounts.

This report reflects a common scenario in retail where vendors agree to support promotional activities by covering costs, but it’s essential to confirm the rationale behind the deductions to avoid potential losses or accounting discrepancies.

4. Social Media Strategy

I wanted to start thinking about how Joyful Co could utilize Pinterest for marketing, but had no idea where to start. So I asked my self created Joyful Co GPT bot to create a content strategy for Pinterest

Prompt: Help me create a Pinterest strategy for Joyful Co, just starting a new business account. What do I need to know?

ChatGPT Replied with details on:

• Profile Setup
• Board Creation
• Pin Design and Content
• Content Themes
• SEO and Hashtags
• Engagement and Community Building
• Analytics and Optimization
• Advertising