271. How to Fund Growth Without Losing Control of Your CPG Brand

Growth creates opportunity but also financial pressure.

As brands expand distribution, increase production, and invest in marketing, founders are often forced to make difficult decisions about how to fund that growth.

In this episode, I sits down with Dakota Sheets, founder of Dog Sauce, and Emily Reeves, VP of Capital Solutions at Bridge, to discuss the realities of scaling a CPG business. Dakota shares lessons from growing the brand and navigating cash flow challenges, while Emily provides an inside look at how lenders evaluate brands and what founders should know before pursuing capital.

Whether you’re preparing for your first major retail expansion or simply trying to better understand your financing options, this conversation offers practical insights from both sides of the table.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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277. From Locker Room to National Retail: How Coco5 Scaled an Athlete-Owned Hydration Brand

276. Why AI Alone Can’t Fix Your CPG Deductions

275. Why Great Products Get Ignored: How CPG Brands Can Earn Attention and Drive Sales

274. Can AI Create Packaging That Actually Sells?

273. How I Get Grocery Buyers to Actually Respond

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