As companies grow, something subtle often happens: the business starts to change the founder. Decisions get filtered through investors, advisors, benchmarks, and expectations and slowly, the company can stop feeling like an extension of the person who started it.

Today I want to talk about identity drift what it looks like, why it happens, and how founders can reconnect with the voice and values that shaped their business in the first place.

I’ve invited on Veronica Lehman with JPG Resources to explore how founders lose (and rediscover) their intuition as they scale, how to stay aligned while bringing in outside voices, and the quiet warning signs that the business might be running you instead of the other way around.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.