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10 Top Packaging Design Agencies for CPG Brands
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Packaging is your brand’s first opportunity to make an impression, capture consumer attention, and drive sales. Whether you’re launching a new product or refreshing your brand, partnering with a professional packaging design agency can help you stand out. Here are five top agencies specializing in CPG packaging, their expertise, and what makes them unique.
1. Pulp+Wire
Website: pulpandwire.com
What They Do: Pulp+Wire is a woman-owned, founder-led CPG branding and packaging agency that helps emerging and global brands define their positioning, sharpen audience insights, and build packaging that performs. Their work spans brand strategy, messaging, visual identity, packaging design, websites, and content designed to support awareness, conversion, and long-term growth.
Notable Clients:
Pulp+Wire have been amazing partners as we’ve gone through our brand refresh. They took the time to truly understand our vision and captured the look and feel we aspire to achieve — pushing us outside our comfort zone when it counted while always respecting the brand equity we’ve built. They were responsive, flexible, and collaborative throughout, and this work will be foundational for our next chapter of growth.
Over the course of three food startups, we’ve worked with numerous individuals and agencies for brand, web, and sales materials. There’s a commonly held notion that good creative work is unstructured. Pulp+Wire demonstrates that’s not true. They bring structure and discipline to a very creative, highly effective process, and their work product clearly shows it. We will work with them again.
We came to the Pulp+Wire with a vision to refresh our brand and innovate for a rapidly growing demographic in the meat stick category: women. From our first creative round to our finished pack, they strategically guided us every step of the way. We felt truly heard and supported by the Pulp+Wire team, as well as validated by their research and due diligence to verify our vision and pivot where necessary.
Why They Stand Out: Pulp+Wire brings together strategy, packaging, web, and social creative, making them a strong partner for CPG brands that need more than a package refresh. They help brands create a stronger shelf presence while also extending that identity across digital channels, ecommerce, and content. With over 20 years of experience, they are a great fit for better-for-you brands looking to compete and scale.
2. SMASHBRAND
Website: smashbrand.com
What They Do: SmashBrand is a packaging design agency that increases sales velocity—guaranteed. They partner with growth-minded CPG brands to develop product ideas, brand positioning, and package designs that drive in-market performance. Their data-driven process combines creative strategy with consumer testing to ensure every design delivers results.
Notable Clients:
SmashBrand led our redesign with a consumer- focused approach, testing six concepts to identify one that boosted liking and purchase intent.
Having never put our product on retail shelves, their data-driven insights optimized our pack for shelf impact, consumer engagement, and sales.
SmashBrand crushed the work, not just on brand design, but also
on brand identity and brand foundations.
Why They Stand Out: SmashBrand isn’t just about beautiful packaging they guarantee measurable results. Their unique blend of brand strategy, performance testing, and bold design makes them a top choice for brands that want packaging that works as hard as they do.
3. E-O SPACE
Website: e-o.space
What They Do: E-O Space is an independent creative studio specializing in brand strategy, visual identity, packaging, and digital design. They help emerging food, beverage, and consumer brands clarify their positioning and translate their ideas into distinctive, cohesive brand experiences. Their work supports brands from early-stage launches and packaging refreshes to broader identity systems designed for retail, e-commerce, and long-term growth.
Notable Clients:
Before working with EO Space, I had never partnered with a brand agency and wasn’t sure how to bring my vision to life.I didn’t know where to start, how to communicate what I wanted, or how to direct the process. EO Space helped me clearly define the purpose, value, and goals of my brand, guiding me from structure to strategy to creative. They took the time to deeply understand and align with my vision, helping shape my brand from the inside out and transforming my ideas into something that finally feels authentic and alive.
Partnering with EO Space was the best decision for my brand. I initially struggled to translate the unique energy of car culture into a premium coffee identity, but the team nailed it. They delivered a cohesive, stunning brand for Synchros Coffee that perfectly captures the refined, aesthetic I was looking for.
Chewks was confused in who it was and EO Space allowed us to find our identity and be confident in a brand that will carry us and our vision forward. Just like the confidence you get from purchasing a brand new outfit that you wear for the first time.
Why They Stand Out: E-O Space brings together brand identity, package design, campaign development, merch design, web design, and product design to help brands create cohesive experiences across shelf, ecommerce, events, and digital channels. For CPG founders, they are a strong fit for brands looking for packaging that does more than look good it helps define the brand, build recognition, and support growth across multiple consumer touchpoints.
4. JK Creative NYC
Website: jkcreativenyc.com
What They Do: JK Creative NYC is a creative design studio specializing in strategic branding, packaging, and visual content for consumer packaged goods. Their services include custom branding and logo design, print-ready packaging, website design and SEO, AI and CGI imagery, social media and advertising visuals, and high-end retouching and compositing. They help brands create cohesive, market-ready visual systems that stand out on crowded shelves and connect with shoppers across retail and digital channels.
Notable Clients:
JK Creative developed packaging and supporting imagery for Martin’s Pretzels, including Honey Mustard and Dark Chocolate varieties. The work demonstrates the studio’s ability to create bold, appetite-driven visuals that clearly communicate flavor while helping products gain stronger shelf presence.
The studio created packaging concepts for South Mountain Creamery’s ice cream range, including Vanilla and Black Raspberry flavors. The designs maintain a cohesive family look across varieties while giving each flavor a distinct and recognizable identity.
JK Creative produced packaging and product visuals for Nouri’s range, including snack bars, nut butters, and flavors such as Maple Cinnamon Pecan Butter, Citrus Orange Ginger Zest, and Hot Tajín and Lime. The system shows how the studio can organize a growing product portfolio while keeping the brand visually consistent.
Why They Stand Out: JK Creative NYC brings branding, packaging, web design, advertising visuals, AI and CGI imagery, and high-end production together under one creative partner. This makes them a strong fit for CPG brands that want more than a standalone packaging design. They help founders build a consistent visual system that carries across the shelf, Shopify, social media, sales materials, and advertising.
5. NUEX Creative
Website: nuexcreative.com
What They Do: NUEX Creative is a CPG-focused branding and design agency that helps companies build stronger brands, launch market-ready products, and create consistent customer experiences. Its services include brand strategy, naming, logo design, identity systems, packaging design, custom dielines, illustration, Shopify and Webflow websites, 3D product renders, in-store displays, sales materials, social media graphics, motion graphics, and trade show booths. The agency supports brands from initial strategy through retail launch and ongoing growth.
Notable Clients:
NUEX helped us bring our vision to life through thoughtful packaging design, branding, website development, and pitch-deck creation. Their team guided us through challenges, communicated clearly throughout the process, and delivered a polished, cohesive brand that we are proud to share.
I consider NUEX a trusted resource for packaging design, brand strategy, logos, product renders, and marketing materials. Their team understands how to create packaging that looks professional while positioning a brand for long-term growth.
Why They Stand Out: NUEX Creative combines strategy, branding, packaging, digital design, and ongoing creative support within one CPG-specialized team. The agency reports delivering more than 5,000 designs and creating over 100 brands, with clients seeing an average threefold increase in product sales after working with them. NUEX also offers the Growth Club, a monthly design subscription that includes unlimited requests and revisions, consulting calls, dedicated project support, and access to its broader creative capabilities. Foodbevy members currently receive 30% off their first project or monthly retainer.
6. Buttermilk Creative
Website: buttermilkcreative.com
What They Do: Buttermilk Creative is a full-service brand and packaging design firm focused exclusively on specialty food and beverage companies. They help emerging and established CPG brands develop retail-ready identities through brand strategy, packaging design, brand refreshes, e-commerce assets, websites, sell sheets, pitch decks, trade show materials, and other sales and marketing collateral.
Notable Clients:
We have seen incredible YOY unit growth (57-155% across all items!) at Harris Teeter and we are just getting started!
We’ve maintained our position as the #1 selling nut brand (by units sold) at Erewhon week after week for months, and expanded to 5 SKUs and counting!
We saw a significant increase in e-commerce traction, along with stronger buyer feedback and improved shelf presence.
Why They Stand Out: Buttermilk Creative combines deep food and beverage expertise with a strategy-first design process. Unlike general branding agencies, their work is built around the realities of CPG retail, including shelf competition, buyer expectations, packaging production, compliant labeling, e-commerce presentation, and sales support. With more than 30 years of combined CPG experience, they are a strong partner for brands that need more than attractive packaging.
7. RISER
Website: riser.design.com
What They Do: Riser a creative branding studio that helps emerging and established companies define and express who they are visually, verbally, and experientially. Their capabilities include brand positioning, naming, brand architecture, messaging strategy, visual identity, packaging, copywriting, digital and social content, print materials, and branded environments. They build cohesive brand systems designed to communicate clearly, connect with consumers, and support long-term growth.
Notable Clients:
Greg and I wanted to say thank you so much for an absolutely beautiful brand design and an enjoyable design process. Your communication, professionalism, and creativity are so appreciated. We are so proud to launch our new look to our customers and know they will love it just as much as we do. Bloom is truly blooming into the best version of itself with your help.
By providing options that pushed the boundaries, Riser helped us cement where we wanted to be.
We are continuously amazed by their creativity and how organized, clear, and direct they are. Every day, we receive compliments on the work they’ve done. There is no other design firm that comes close to their professionalism and brilliance.
Why They Stand Out: Riser combines strategic thinking with bold creative execution, helping brands develop more than an attractive logo or package. Their small, senior-led team works directly with clients without layers or handoffs, allowing them to move efficiently while maintaining consistency across every touchpoint.
8. THE CREATIVE PACK
Website: thecreativepack.com
What They Do: The Creative Pack is a female-owned branding and packaging design agency specializing in food, beverage, natural, and organic CPG brands. They work with emerging companies, national brands, retailers, and private-label programs on brand strategy, visual identity, packaging design, illustration, copywriting, photography, website design, label compliance, and production support. Their process is built to create packaging that is visually distinctive, functional, compliant, and ready to scale across retail and e-commerce.
Notable Clients:
The Creative Pack developed e-commerce packaging for Levain Bakery that extended the brand’s recognizable identity into the delivery experience. According to the agency’s case-study results, the updated packaging contributed to a 566% increase in e-commerce sales, showing how thoughtful packaging can strengthen both presentation and business performance.
The Creative Pack worked with Fresh Cravings on its branding and packaging, creating a clearer and more impactful identity for the retail shelf. The redesigned product line became a top-selling brand following the refresh, demonstrating the team’s understanding of shopper behavior and competitive food categories.
The agency partnered with Fresh Thyme Market to develop packaging for its in-store product lines, including food and personal-care categories. The work helped create a consistent private-label system, with the brand becoming the retailer’s number-one-selling in-store brand.
Why They Stand Out: The Creative Pack combines creative design with practical CPG and retail knowledge. Their team considers shelf hierarchy, packaging formats, regulatory requirements, production, materials, and scalability not only how a package looks. With experience serving natural and organic brands, national companies, and private-label retail programs, they are a strong partner for CPG businesses seeking branding that can move efficiently from concept and compliance to shelf and e-commerce
9. INTERACT BRANDS
Website: interactbrands.com
What They Do: Interact Brands is a strategic branding and design studio that helps consumer brands become more distinctive, culturally relevant, and ready to grow. Their capabilities include consumer research, brand strategy, naming, visual identity, packaging design, sustainability consulting, website design and development, digital marketing assets, campaign development, and design testing. By combining industry knowledge with data-driven consumer insights, they create cohesive brand systems designed to improve recognition, shelf impact, and long-term scalability.
Notable Clients:
Interact helped Waterboy evolve from a viral direct-to-consumer brand into a retail-ready identity. The team strengthened its mascot, Danny Drip, developed a bold and flexible color system, and created packaging that preserved the brand’s irreverent online personality while improving consistency and shelf visibility. The result was a scalable identity positioned to support Waterboy’s expansion into physical retail and future product lines.
Interact worked with Egglife to transform its successful egg-white wraps into a brand platform capable of expanding into additional food categories. The refresh introduced a more recognizable color system, appetite-focused photography, clearer product claims, and a flexible packaging architecture. This created a stronger shelf presence while supporting future products such as pasta and grab-and-go offerings.
Interact refreshed Olyra’s identity and packaging to better communicate its Greek heritage, organic ingredients, and family story. The new system included refined typography, stronger flavor cues, custom mythology-inspired illustrations, updated photography, and packaging structures designed to scale across new flavors and formats. The result was a warmer, more confident brand that was easier to shop and better prepared for continued distribution growth.
Why They Stand Out: Interact Brands combines creativity with consumer research, cultural understanding, and real-world design testing. Rather than focusing only on visual appearance, they consider how a brand will perform across the shelf, digital channels, campaigns, and future product extensions. Their experience spans emerging companies and major consumer brands, including Kraft Heinz, Nestlé, GoodPop, Dr. Squatch, Conagra, and Mondelez, making them a strong partner for CPG brands that need strategic thinking and bold creative execution within one integrated team.
10. Avidity Creative
Website: aviditycreative.com
What They Do: Avidity Creative is a branding and packaging design agency specializing in emerging food and beverage CPG brands. They combine brand positioning, competitive research, message hierarchy, visual identity, packaging architecture, SKU systems, design testing, and brand guidelines to create packaging systems built for shelf performance. They also develop sales materials, retail support assets, trade show graphics, point-of-purchase displays, photography, and other tools brands need to launch and grow in retail.
Notable Clients:
The packaging and logo Avidity created for us are award-winning, eye-catching, and innovative. They helped us modernize our identity while keeping it recognizable and developed an illustration that perfectly represents our retro concept.
Working with Adam and the Avidity team has been a game changer for our business. I would confidently recommend and trust them with the creative needs of any type or size of company.
Avidity has been a great creative and strategic partner for us. Their professionalism, quality, and efficiency are top tier, and their work consistently exceeds expectations.
Why They Stand Out: Avidity Creative focuses specifically on helping emerging CPG brands create packaging that communicates quickly, differentiates clearly, and can scale across multiple products and retail channels. Their process connects strategy with design, ensuring that packaging decisions are informed by the target audience, competitive landscape, product hierarchy, and path to market. This makes them a strong partner for food and beverage brands that need more than attractive packaging they need a complete retail-ready system built to support sales and growth.
Choosing the Right Agency
When selecting a packaging design agency, consider your brand’s unique needs:
Budget: Some agencies cater to startups, while others specialize in more established brands.
Specialization: Look for agencies with experience in your specific product category.
Vision: Choose a partner that aligns with your brand’s goals and creative direction.
The right agency doesn’t just create packaging—it drives conversions and builds brand loyalty. If your goal is to design packaging that sells off the shelf and helps your brand dominate the industry, agencies like NUEX Creative are known for delivering packaging that turns products into bestsellers.
By collaborating with one of these top agencies, you can elevate your product and capture your audience’s attention.
Have you worked with any of these agencies? Share your experience in the comments or let us know which agency you’re considering!
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