At Publicity For Good, we are committed to spotlighting beverage brands that are making a lasting impact. From functional wellness drinks to premium spirits and alcohol-free alternatives, these brands are reshaping how we sip, celebrate, and nourish our bodies. If your beverage brand blends business and mission, we’re here to help you break through. Book a discovery call with our team to learn how we can serve up the visibility you deserve.
This collection highlights purpose-driven companies that are redefining the industry with innovative flavors, sustainable practices, and mission-driven approaches. Each one represents the spirit of entrepreneurship, contributing not just to the beverage space but to communities and the world at large.
Discover Innovative Beverage Entrepreneurs Leading the Way in 2025
The beverage industry is undergoing an exciting transformation, driven by visionary entrepreneurs who are reshaping the way we drink. Whether it’s innovative non-alcoholic alternatives, health-boosting functional beverages, or ethically sourced spirits, these founders are pioneering bold new concepts. They are not only redefining flavor and convenience but also making a difference through sustainability, inclusivity, and community-driven missions. Here are some of the most inspiring beverage entrepreneurs to keep an eye on in 2025.

Cara Wenig – Founder, Morning Lover
After a near-death experience and being diagnosed with Crohn’s disease and Ankylosing Spondylitis, Cara Wenig knew she needed a morning ritual that truly nourished her. She founded Morning Lover, a revolutionary superfood powder that blends organic cacao, maca, matcha, turmeric, and other whole food ingredients to deliver sustained energy, digestive support, and a rich source of magnesium—all in a delicious, gut-friendly drink. Since launching in 2024, Morning Lover has rapidly grown, tripling its subscriber base in just a month. As a small-batch, women-owned company, Morning Lover prioritizes ethical sourcing and social impact, donating proceeds to organizations like No Kid Hungry and World Central Kitchen. With a focus on taste, joy, and community, Cara’s mission is simple: to make mornings better—one cozy, nourishing cup at a time.

Tatiana Chamorro – Chief Marketing Officer, Toucan Cocktails
Tatiana Chamorro, a Nicaraguan entrepreneur and branding expert, has leveraged her background in visual communications and marketing research to build powerful, data-driven brands. As the chief marketing officer of Toucan Cocktails, she led the brand to viral success, generating over $102,000 in revenue within 60 days and increasing repeat sales by 20.74%. Recognized on the INC 5000 list and named among the Dallas500 most influential leaders, Tatiana merges creative strategy with measurable results. Beyond ready-to-drink cocktails, Toucan Cocktails holds a patent on its concept, paving the way for future philanthropic applications outside the alcohol industry.

Lexx Mills – Co-Founder & CEO, Revvl
Lexx Mills is the strategic force behind Revvl, the premium mocktail brand she co-founded with her sister, Livv, a seasoned mixologist. Together, they are revolutionizing the alcohol-free beverage space, ensuring non-drinkers feel valued and included in social settings. Drawing from her background in economic and community development, Lexx leads Revvl with a focus on strategic growth and partnerships. More than just a drink, Revvl is a movement—one that fosters belonging, challenges the stigma around mindful drinking, and proves that celebration doesn’t require alcohol.

Mara Smith – Founder, Inspiro Tequila
Former attorney and corporate strategist Mara Smith founded Inspiro Tequila to redefine the tequila industry with a female-led, additive-free brand. Inspired by her search for a “better-for-you” spirit, Mara created Inspiro with transparency, quality, and thoughtful female consumers in mind. As a Certified B Corp, Inspiro Tequila is committed to social impact, donating a portion of revenue to support women in leadership and entrepreneurship. From its all-women production team to its Community Connections Grant for female founders, Inspiro Tequila is more than a premium spirit—it’s a mission-driven brand elevating women in business.

Anna Zesbaugh – Founder, Corpse Reviver
Hospitality expert Anna Zesbaugh founded Corpse Reviver to redefine social drinking with functional, non-alcoholic beverages designed for hydration and social energy. After witnessing shifting drinking habits during the pandemic, Anna leveraged her hospitality background to create Better Buzz Brands, a company dedicated to balance, connection, and authenticity. From probiotic-packed cocktails (Hooch Booch) to thoughtfully designed social spaces (Blind Tiger), Anna’s mission is clear—to craft a better buzz that supports how people want to feel before, during, and after they drink.

TK Burtin-Johnson – Founder, Red Hazel
With a background in hospitality management, nightlife sales, and experiential marketing, TK Burtin-Johnson founded Red Hazel to bring diversity, versatility, and bold flavors to the whiskey industry. Inspired by the rich culture of whiskey, she set out in 2018 to create a brand that redefines traditional expectations while empowering more women to enter the wine and spirits industry. Beyond crafting unique, spiced whiskey profiles, Red Hazel is committed to social impact—partnering with organizations to fund scholarships, support cancer research, and uplift communities.

Beckie Prime – Founder, Beck’s Broth
Beckie Prime is revolutionizing the bone broth industry with Beck’s Broth, a collection of innovative, bone-broth-based drinks—including hot chocolate and coffee—that blend nourishment with indulgence. As a holistic nutritionist passionate about gut health, she created Beck’s Broth to offer a delicious, functional beverage that supports wellness. Since launching, Beck’s Broth has expanded into nearly 200 stores across Canada, with retail partners like Well.ca, Natura Market, Healthy Planet, and Indigo. Recognized as ‘One to Watch’ by CHFA and awarded OMAFRA Excellence in Youth, Beckie is a rising leader in the functional beverage space. Committed to sustainability and community impact, Beck’s Broth transforms food waste into nourishment while empowering women and youth through mentorship and entrepreneurship.

Michael D. Ham – Co-founder & President, Wild Orchard
Michael D. Ham is the Co-founder and President of Wild Orchard, the world’s first Regenerative Organic Certified (ROC) tea brand, setting a new standard for sustainability in the tea industry. With a background in Kinesiology and Nutrition, he is passionate about improving human health through clean, nutrient-dense tea and regenerative farming practices. Under his leadership, Wild Orchard has won 26 medals in global tea competitions, secured placements in top retailers like Whole Foods and Sprouts, and earned recognition in Michelin-starred restaurants. His expertise extends beyond tea into water and air quality, wellness, and environmental responsibility, making Wild Orchard a leader in ethical and sustainable agriculture.

Janki “Jay” Shah – Founder, Hippie Chai
Driven by a passion for chai and a commitment to a sustainable vegan lifestyle, Janki “Jay” Shah founded Hippie Chai to fill the gap in the market for a truly healthy, convenient, and authentic instant chai. Inspired by childhood memories of sharing chai with family in Kenya, she created a brand that aligns with her values—offering all-natural, unsweetened options made with real spices and oat milk powder. Designed for active lifestyles, Hippie Chai’s instant sachets make it easy to enjoy a nourishing cup anywhere, from office breaks to outdoor adventures, while promoting inclusivity and sustainability in every sip.
Watch Out For These Elite Entrepreneurs This 2025!
The beverage industry is evolving rapidly, and these entrepreneurs are at the forefront of innovation, sustainability, and community impact. From reimagining traditional drinks to setting new standards in quality and ethical sourcing, they are redefining how we consume beverages—and that’s exactly the kind of impact we love to amplify at Publicity For Good.
If you’re crafting drinks with purpose and want to reach a wider audience, schedule your PFG discovery call today and toast to your next chapter in brand visibility.