- CPG Weekly News
This Week in CPG 12/09/24
🛒 Retail Rollouts
🥤 Koia brings plant-based protein shakes to Costco
Koia, under the leadership of Christopher Hunter, continues its impressive retail expansion with the launch of an 18-pack of Vanilla Bean Nutrition Shakes at Costco for $39.99. Known for their portable, shelf-stable plant-based shakes, Koia has also introduced a Cold Brew Nutrition Shake flavor, available online for $44.39 per 12-pack, further solidifying their presence in both physical and digital retail.
🍸 Inspiro Tequila's hometown retail debut
Inspiro Tequila, founded by Mara Smith, celebrates a hometown milestone with their Luna Blanco Tequila now available in 140 Jewel/Osco locations throughout Illinois. This launch reinforces Inspiro’s growing footprint while staying true to their roots, providing tequila enthusiasts with a fresh, additive-free option in their local grocery aisles.
🥞 Belgian Boys takes its pancakes to Texas
Belgian Boys, co-founded by Anouck Gotlib and Greg Galel, brings their popular bite-sized pancakes to H-E-B stores across Texas. The Original and Belgian Chocolate Chip flavors are now available to pancake lovers, adding a touch of indulgence to breakfast routines in the Lone Star State.
🚀 New Product Launch
🍸 Inspiro Tequila's exclusive Añejo release
Inspiro Tequila unveils its limited-edition Special Reserve Añejo, a meticulously crafted tequila double-aged in rosé wine and pinot noir barrels for a distinctive flavor profile. With only four barrels produced, this overproof Añejo (44% ABV) is available exclusively on their website, making it a must-try for tequila aficionados.
🍯 Burlap & Barrel's honey with purpose
Burlap & Barrel co-founded by Ethan Frisch and Ori Zohar, partners with the Jane Goodall Institute to launch single-origin Tanzanian honeys harvested sustainably from the Miombo woodlands. The Amber, Dark, and Smoked honey varieties offer unique flavors while supporting local communities and conservation efforts, showcasing a delicious way to protect biodiversity.
🤝 Brand Partnerships
🧁BāKIT Box goes Prime with Amazon launch
BāKIT Box, founded by Shelley Gupta, makes its bestselling baking kits available on Amazon, offering cultural exploration through hands-on culinary experiences. The Prime-eligible kits aim to expand their reach, making meaningful holiday gifting more accessible to families and teams nationwide.
💸 Acquisitions and Investments
💼 Wild Bay nears the finish line on fundraising
Wild Bay founder Sid Sharma shares the perseverance behind their fundraising journey, with only $100K left to close their round after hundreds of pitches and networking efforts. His transparency provides inspiration to other founders navigating the challenging world of investment.
Connect with Sid Sharma to learn more.
🎉 News to Celebrate
🫛 Actual Veggies' Super Fries win big
Actual Veggies, co-founded by co-founded by Jason Rosenbaum, Alex Swartz and Hailey Swartz, has been recognized by Nosh.com as one of the best new products of 2024 for their Super Fries. This accolade highlights the brand’s innovation in delivering vibrant, plant-based alternatives to traditional comfort foods.
🍟 Rind Snacks earns Nosh's Rising Star Award
Matt Weiss of Rind Snacks celebrates the brand’s recognition as a Nosh.com Rising Star Award winner. This honor reflects seven years of dedication to sustainable snacking and rethinking waste in the food system, paving the way for further growth.
🫚 MāKā lands in Entrepreneur Magazine
MāKā, founded by Brian R. Hill, is featured in Entrepreneur Magazine as one of Pepperdine Graziadio Business School’s Most Fundable Companies. This spotlight follows their rise as a better-for-you wheatgrass beverage brand and recognizes their innovation in functional beverages.
🥣 The Real Cereal Company's exponential retail expansion
The Real Cereal Company, co-founded by Daniel Abramovich and Tom Binder, has expanded its retail presence from just 30 stores in 2023 to over 1,000 stores by the end of 2024. Known for their clean, zero-sugar, organic, and gluten-free cereals, the company attributes this rapid growth to their team, passionate customers, and retail partner Green Spoon Sales. This milestone marks a major achievement in their mission to bring better cereal options to households nationwide, with big plans for 2025.
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