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This Week in CPG 09/08/2026
🛒 Retail Rollouts
🥤 RINGA Expands Tart Seltzers Across Utah
RINGA founded by Stephanie McGregor is expanding into Harmons locations across Utah beginning September 2026, following its acceptance into UNFI’s UP NEXT program and bringing its multi-functional tart seltzers to more consumers. The Utah rollout marks a new distribution gain for the emerging beverage brand and follows its acceptance into UNFI’s UP NEXT program, which identifies suppliers positioned for growth and geographic expansion. Through Harmons and UNFI, RINGA will bring its line of multi-functional tart seltzers to more shoppers seeking beverages that combine function, quality and value.
🥭 Chici Mama Lands at Wegmans and Lowe’s Foods
Chici Mama is rolling out across all Wegmans stores and 82 Lowe’s Foods locations while introducing its limited-edition Apple Pie à la Mode chewy mango snack for fall. The retail expansion builds on the brand’s rapid growth across TikTok, Amazon and more than 400 convenience stores nationwide. At the same time, Chici Mama is leaning into seasonal innovation with Apple Pie à la Mode, a limited-edition dried mango snack combining flavors of baked apple, cinnamon, pie crust and vanilla ice cream and available through the brand’s website, Amazon and TikTok Shop.
🥤 Recess Doubles Down at Walmart
Recess founded by Ben Witte is expanding its Walmart footprint by roughly 1,000 doors across 36 additional states, with Mood single cans joining the retailer’s Grab & Go section alongside 4-packs in aisle. The expansion significantly broadens Recess’ presence at Walmart beyond its original 11-state footprint. Shoppers will now find single cans of four Mood flavors Strawberry Rose, Orange Vanilla, Raspberry Lemon and Pink Lemonade in the retailer’s high-visibility Grab & Go section near checkout, while Recess Mood 4-packs will continue to be available in aisle.
🥤 KinderFarms Brings Kids Electrolytes Nationwide to Target
KinderFarms has debuted nationwide at Target with Fruit Punch and Lemonade Electrolyte Powder 8-packs in the Kids OTC aisle, marking another major expansion of its clean-label children’s wellness lineup. The Target launch brings KinderFarms Fruit Punch and Lemonade Electrolyte Powder 8-packs to the retailer’s Kids OTC aisle for $12.49. The milestone follows the addition of several products to Walmart earlier in the year and continues the brand’s retail growth around children’s products made without artificial dyes, flavors or sweeteners.
🚀 New Product Launch
🧅 Feel Good Foods Brings Gluten-Free Onion Rings to Whole Foods
Feel Good Foods founded by Vanessa Phillips is launching Certified Gluten-Free Onion Rings made with sweet onions and a crispy gluten-free coating, with the highly requested new SKU now hitting Whole Foods shelves. Developed after thousands of consumer requests, the frozen offering pairs sweet onions with a crispy, golden gluten-free coating. The company describes the launch as the only Certified Gluten-Free Onion Ring currently on the market, adding another familiar comfort-food option to its frozen portfolio as the product begins arriving at Whole Foods.
🧀 LesserEvil Gives Cheezmos an Air-Puffed Upgrade
LesserEvil led by CEO Charles Coristine has expanded its Cheezmos lineup with new air-puffed Cowgirl Cheddar and Jalapeño Cheddar Puffs, now rolling out nationwide at Whole Foods, Sprouts, Kroger and additional retailers. The launch builds on the momentum of Crunchy Cheezmos with a new air-puffed format made with real organic cheddar and no seed oils. Cowgirl Cheddar offers a classic cheese-puff profile, while Jalapeño Cheddar adds a spicy kick, with both varieties containing 130 calories per serving and carrying a suggested retail price of $5.99 per 6.5-ounce bag.
🍝 Michael’s of Brooklyn Adds Two New Alfredo Flavors
Michael’s of Brooklyn led by Chef and Owner Michael Cacace is expanding its sauce lineup with new Basil Alfredo and Caramelized Onion Alfredo varieties, launching on Amazon with distribution at The Fresh Market and Sprouts Farmers Market. Both sauces build on the family-owned brand’s restaurant-inspired approach using ingredients including real cream, butter, egg, Parmesan and Romano cheeses. Basil Alfredo incorporates fresh basil for a brighter flavor, while Caramelized Onion Alfredo uses slowly caramelized onions for added depth, with each variety carrying a suggested retail price of $9.99.
🥃 The Macallan Closes Out the Harmony Collection With Coconut
The Macallan has released Inspired by Fresh Coconut, the sixth and final expression in its limited-edition Harmony Collection, featuring a tropical flavor profile, coconut-waste packaging and dessert pairings created with pastry chef Jordi Roca. The final Harmony Collection release is crafted using a combination of sherry-seasoned American oak and ex-bourbon casks to deliver a more tropical expression for the whisky brand. The launch also extends the collection’s focus on creative collaborations and packaging innovation through custom coconut-inspired dessert pairings from pastry chef Jordi Roca and packaging incorporating discarded coconut fibers and shells.
🎂 CRUMBS Bakeshop Rolls Out Candy-Filled Cakes Nationwide
CRUMBS Bakeshop co-founded by Mia and Jason Bauer has launched four new candy-filled Piñata Cakes in nearly 3,000 Kroger-family supermarkets nationwide, bringing the specialty bakery concept to the supermarket bakery aisle at scale. The 32-ounce, three-layer cakes feature hollow centers filled with surprise ingredients that spill out when sliced, with varieties including Birthday Cake, Chocolate Peanut Butter, Cookie Dough and Cotton Candy. CRUMBS developed custom equipment and a specialized production process to bring the piñata-style cake format to supermarket scale, with the line launching September 1 across participating Kroger, Ralphs, Smith’s, King Soopers, Dillons, Fred Meyer and Fry’s locations.
☕ Califia Farms Brings New Flavors to Its Seasonal Creamer Lineup
Califia Farms is expanding its 2026 seasonal lineup with new Simple Horchata and Simple Peppermint Bark Almond Creamers alongside returning fall and holiday favorites including Pumpkin Spice Almond Creamer and Holiday Nog. Simple Horchata Almond Creamer combines almond milk with cinnamon and vanilla, while Simple Peppermint Bark Almond Creamer pairs peppermint and white chocolate flavors in an almond milk base, with both new varieties carrying a $5.49 suggested retail price. The broader seasonal collection also brings back products including Simple & Organic Pumpkin Spice Almond Creamer, Holiday Nog, Pumpkin Spice Oat Barista and Seasonal Iced Coffee.
🎉 News to Celebrate
🌴 Joolies Grows Date Supply and Retail Reach
Joolies co-founded by David Kohl and Greg Willsey is entering the 2026–27 season with approximately 50% more Medjool date supply while growing to more than 12,000 retail doors and ranking No. 2 in U.S. date fruit sales. The California-based date brand enters the new season with significantly more fruit available to support its growing distribution, which has expanded from roughly 7,000 stores a year ago to more than 12,000 nationwide. Joolies reported 28.9% year-over-year growth for the 12 weeks ending June 30, 2026, while continuing to broaden how consumers encounter dates through products such as Date Sours, now sold at retailers including Sprouts Farmers Market, Target, select Costco locations, HEB, Hy-Vee and Erewhon.
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