- CPG Weekly News
This Week in CPG 08/17/2026
🛒 Retail Rollouts
🥭 Pacific Soul Refreshes Superfruit Bites and Expands Retail
Pacific Soul, co-founded by Carolina Ramírez-Nogales and Oliver Pinto Bautista, refreshed the packaging for its one-ingredient Crunchy Superfruit Bites with 20% more fruit per pouch while expanding retail distribution into the San Francisco Bay Area and Tampa Bay. The Orlando-based, family-owned snack brand’s new packaging highlights Colombia’s diverse microclimates, from the Andean highlands to tropical lowlands where its six superfruits grow. Made with one ingredient and no added sugar, the bites support the company’s mission to upcycle fruit, reduce food waste and introduce more consumers to lesser-known Colombian superfruits as its retail footprint grows.
🍝 Ciao Pappy Brings Its Italifornia Pantry Staples to Texas
Ciao Pappy, founded by Francesca Pittaluga, is adding 21 new retail doors across California and Texas this August through Central Market, Lazy Acres Natural Market and New Leaf Community Markets, marking its first entry into the Texas market. Named after Pittaluga’s father, Pappy, the California-born Italian American brand draws inspiration from her Italian roots and life on the California coast. Its self-described “Italifornia” perspective puts a West Coast spin on traditional Italian pantry staples, with the latest rollout deepening its California presence while introducing the brand to Texas shoppers for the first time.
🍕 PORTA Lands Roman-Style Pizza at Target Nationwide
PORTA, founded by Cosimo Mammoliti, launched its handmade Roman-style frozen pizzas at Target stores nationwide and online, bringing its U.S. retail footprint to 4,500 doors with four varieties priced at $11.99. The Target rollout includes Pepperoni, Margherita, Mushroom & Fontina, and Sweet & Spicy Soppressata varieties. Made with 100% Italian flour, 24-hour slow-fermented dough and recognizable ingredients, the pizzas are handmade using traditional techniques and flash-frozen to preserve freshness and flavor, supporting the brand’s continued U.S. expansion since entering the market in 2024.
🍉 Joolies Takes Watermelon Date Sours to Costco
Joolies, co-founded by David Kohl and Greg Willsey, launched its Watermelon Date Sours at Costco locations across the Southeast and Puerto Rico in a new 16-ounce club-size bag, with additional Costco rollouts expected through the remainder of 2026. Priced at $14.89, the club-size bag is available at Costco warehouses in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee and Puerto Rico. Made from organic dates with no added sugar, sugar alcohols or artificial ingredients, the gummy-style snack pairs watermelon flavor with a sour finish and builds on the broader rollout of Date Sours earlier this year.
🍯 Comvita Brings Manuka Honey Drops to Natural Grocers
Comvita, co-founded by Alan Bougen and Claude Stratford, launched its Manuka Honey Drops nationally in 173 Natural Grocers stores in Pure, Ginger and Peppermint varieties made with just one to two ingredients. The New Zealand Manuka honey company is bringing the solid-format honey product to shoppers nationwide through Natural Grocers, offering a simple ingredient list without natural flavors. The three-variety rollout gives the brand a new way to showcase Manuka honey beyond its traditional formats while expanding availability through 173 retail locations.
🚀 New Product Launch
☕ JOLENE Adds Three New RTD Coffee Flavors
JOLENE, co-founded by Anthony Kiedis, Shane Powers and John Terzian, introduced Red Velvet, Hazelnut and Salted Caramel RTD coffees as its first new flavors since launch, initially rolling out in New York City before expanding across the Northeast, Southern California and online. The three additions build on JOLENE’s original Black Cold Brew and White Oat Milk Latte and mark the first extension of its ready-to-drink lineup. The coffees will initially reach New York City retailers before continuing into the Northeast and Southern California, while remaining available online, with the brand continuing its commitment to sourcing beans from women farmers in Peru.
🥤 Half-Caff Coffee Debuts a Moderately Caffeinated RTD Lineup
Half-Caff Coffee, founded by Owen Rahm, launched its debut lineup of Lightly Sweetened Cold Brew, Vanilla Latte and Mocha Latte with 50mg of natural caffeine per can, available online with Minneapolis-area grocery distribution coming soon. Rahm created the brand after struggling to find a convenient ready-to-drink coffee with a more moderate level of caffeine. Designed for consumers seeking a smaller energy boost or an afternoon coffee, each can contains 50mg of natural caffeine, 5g of added cane sugar and between 30 and 70 calories, with the range launching online before expanding into multiple Minneapolis-area grocery stores.
💧 Three Lollies Introduces Clinical Hydration for Treatment Support
Three Lollies, founded by Jim Pathman, introduced Clinical Hydration, an electrolyte drink mix formulated by healthcare professionals with ginger and peppermint leaf to support hydration and digestive comfort during cancer treatment and recovery. The specialized drink mix combines essential electrolytes with ginger and peppermint leaf, ingredients traditionally used to support digestive comfort. Developed for times when drinking and maintaining fluid intake may be particularly challenging, Clinical Hydration gives the brand a purpose-built hydration option for people navigating cancer treatment and recovery.
🎉 News to Celebrate
🧀 Big Mozz Gives Its Frozen Favorites a Bold New Look
Big Mozz, co-founded and led by CEO Matt Gallira, unveiled refreshed branding, packaging, digital assets and a redesigned website developed with Pulp + Wire to strengthen shelf recognition and support its next phase of retail growth. The updated identity features a refined logo, bold navy branding across the portfolio, vibrant flavor cues and product photography centered around a hero mozzarella stick and its signature cheese pull. The redesign also highlights the brand’s use of ingredients including 100% whole milk mozzarella, fresh garlic, parsley and Pecorino Romano, creating a more consistent look across retail shelves and digital channels.
🥤 OLIPOP Welcomes New CEO as Ben Goodwin Shifts Roles
OLIPOP, founded by Ben Goodwin, appointed Christian Patiño Webb as CEO while Goodwin transitions to Founder, Executive Chairman and Head of Innovation as the functional soda company enters its next stage of leadership. Under the new leadership structure, Patiño Webb will take on the CEO role while working closely with Goodwin, who remains deeply involved in the company through his expanded titles of Executive Chairman and Head of Innovation. The transition gives Goodwin a continued focus on innovation while adding new executive leadership to guide the company forward.
👶 Greatergood Brands Gives Mo & Marine a Sustainable New Identity
Greatergood Brands, founded by Daniel Hinde, developed the brand strategy, visual identity, packaging system and website for sustainable baby wipe startup Mo & Marine, which launched with early award recognition and retail buyer and partner interest. The London agency built the identity around nature-inspired illustrations referencing coral reefs, seaweed, botanicals and open sky, supported by a mid-blue master brand color designed to stand out in a category often dominated by pastels and earth tones. The project also included the “Little Bums Big Ambitions” strapline and a playful wordmark, helping position Mo & Marine as a sustainability-focused baby care brand without leaning on traditional eco-category visual conventions.
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