
268. Building a Brand People Believe In
What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK
Levitskie Creative and Spoonfuls have teamed up to spread the word about an innovative way to reduce packaging and plastic usage, while making liquid product measurement and dosing easier!
Spoonfuls is a unique cap with a built-in spoon utilized with spouted pouches. With applications in home cleaning products, over-the-counter medications, baby food, and beauty, Spoonfuls closures make it easier for customers to use your products correctly, ensuring the best possible user experience. These caps are also a green solution, offering significant plastic reduction, monomaterial composition, reusable and refill opportunities, BPA Free, PVC Free, plus many other sustainable benefits, as well!
This value-add system and stand out packaging design is ideal for purees, yogurts, specialized nutrition for the infirm or elderly, herb and cooking pastes, nutraceuticals and supplements, over-the-counter medicines, detergents, cosmeceuticals, and topical therapeutic aids.
If you want to stand out from the competition, contact Kristin at kristin@levcreate.com, for how you can become part of the Spoonfuls packaging design revolution!

What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK

Compliance doesn’t have to ruin great packaging. This article shows CPG brands how to avoid costly last-minute revisions while keeping packaging clear, creative, compliant, and shelf-ready.

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