49. Build a Brand that Stands for Something, with David Lemley

What does your company stand for? Many people think that a brand is your logo, font, and colors, but those are just markers. “Brand” is a promise you make and […]

by SherpaERP The role of human error in business processes & operations As a small business owner, you are probably well-versed in the risk involved with human error. Errors can […]

What KPI’s are you measuring? I put together a document showcasing KPIs for Food and Beverage Businesses with descriptions and formulas. Fill out the form below to access the full […]

I suffer from shinny object syndrome. I’m prone to getting distracted by pursuing new large ideas and by small to-do’s when I’m supposed to be doing something else. At the […]

Are you leveraging smart sampling to gain customer trial? Smart sampling is utilizing a virtual platform to identify target customers and individually send samples to them for feedback. Join me […]

Don’t know where to start to update the look of your website?

Learn how Good Pops drove a 40% increase in sales from rebranding, design effectiveness, the re-naming checklist, and the rise of Adorkable design. I talk with Fred Hart, Creative Director […]

https://youtu.be/ekHRdSeck7M In this webinar, we’ll hear from Scott Jones, Senior Growth Coach at BigCommerce, on his six top recommendations to improve your ecommerce website. As a Growth Coach, Scott works […]

Talk with any CPG founder and they’ll have a strong opinion good or bad about Amazon. Personally, I’m a huge fan of Amazon and how it benefits CPG companies, but […]

Almost every product on the market today is leading with a health claim, but what happens when you lead with “Not Healthy, Just Delicious”? Let's find out on today's episode […]