This Week in CPG 03/11/24

🚀 New Product Launch 🍵 Bear Maple debuts its innovative Sparkling Ginseng Elixirs Blending hydroponically grown ginseng and maple water. Founded by Brian Bethke, Bear Maple is making waves in […]

This guide breaks down how to set goals for Natural Products Expo West and Expo East, Fancy Food Shows, and any other industry trade events.

The FDA’s new traceability rules under the FSMA are important to understand in regards to the impact on your CPG business.

Telling your brand story comes naturally for some, but challenging for others. In this episode I invite you to learn how to build a compelling story for your brand so […]

Last month (February 2024) I participated in a panel discussion led by Keith Kohler and including Julie Pryor and Michael Movitz to discuss how CPG Communities support founders on their […]

🛒 Retail Rollouts 🍫 Pocket’s Chocolates sets a record as the #1 food category roadshow in Costco’s history, led by founder Chris Young. This achievement underscores the brand’s popularity and […]

Business insurance is one of those things that most founders think about once, and never thing about again. That is, until a major problem happens and they’re desperately trying to […]

🛒 Retail Rollouts 🍰 Wonder Monday’s Cheesecake Rollout Wonder Monday, under the guidance of Candice Wu, announces the rollout of its high-protein, low-sugar cheesecakes in all Fresh Thyme Markets. This significant […]

Every CPG brand I’ve talked to over the past year has been laser focused on expanding into retail. While the initial order volumes can look promising, growth takes significant investment […]

Navigating the CPG industry requires a good understanding of three fundamental aspects: cash flow, profitability, and growth. This guide shares essential strategies and insights from seasoned industry professionals to empower […]