How Wellious Used A Content Collab to Reach A Half Million People Organically

Aug 24
How Wellious Used A Content Collab to Reach A Half Million People Organically

by Sean, Wellious Bala x Wellious Smoothie Collab My concept: Create the buzz and cross promotion of product collabs, but in a lower-lift, digital first way. i.e. A Recipe Content Collab The […]

Aug 23
134. Align Your Vision and Sales Strategy

Is your company vision aligned with how you’re growing your business and choosing your sales channel strategy? If it’s not, you’ll find yourself on a journey that you didn’t intend […]

Aug 23
134. Align Your Vision and Sales Strategy

Is your company vision aligned with how you’re growing your business and choosing your sales channel strategy? If it’s not, you’ll find yourself on a journey that you didn’t intend […]

Aug 22
5 Benefits of Having Amazon FBA Bookkeeping for Your Business

by Michael Pignatelli Fulfillment by Amazon (FBA) has revolutionized the ecommerce industry by providing a means of fulfillment for small and medium-sized businesses selling on the platform. With the host […]

Aug 21
133. Core Financial Metrics as a CPG Business

Do you know how your business is performing? If you aren’t crystal clear, then it’s time to learn how to review your finances to make sure you’re on track to […]

Aug 18
5 Demand Planning Considerations for CPG Brands

Pantry AI What comes first in CPG, the sales or the inventory capacity? If you’re having trouble aligning inventory needs with demand, you’re not alone. Demand planning for emerging CPG […]

Aug 17
4 Metrics to Compare Your Brand with the Category

by NielsenIQ In the fiercely competitive landscape of the CPG industry, staying ahead of the curve requires a deep understanding of your brand’s performance relative to the rest of the […]

Aug 16
How to Know When You’re Ready to Engage a Co-manufacturer (aka Coman)

by JPG Ambitious food brands are always looking to expand their market presence and reach a new audience. Partnering with external production specialists offers an opportunity to scale and grow […]

Aug 16
132. Overcoming Retail Challenges

The retail landscape is experiencing another whiplash in buyer and consumer behavior. Are you prepared for the changes? Join me for a conversation with Steve Zurek, VP of Advanced Analytics […]

Aug 15
How to Negotiate With Influencers To Strike Favorable Engagements

by SARAL It’s no secret that leveraging the power and reach of influencers can significantly boost brand visibility, expand customer reach, and multiply sales. But it’s frustrating if every interaction […]