- CPG Weekly News
This Week in CPG 06/03/24
- CPG Weekly News
This Week in CPG 06/03/24
🛒 RETAIL ROLLOUTS
🍪 B.T.R. NATION Bars Hit Costco
B.T.R. NATION Bars, founded by Ashley Nickelsen, launched into 35 Costco warehouses across the Southeast region, featuring their Cinnamon Cookie Dough bars at $1.04 each. The 16-count boxes offer a tremendous value, and the B.T.R. team is planning visits to every club to engage with customers and promote their mission inspired by resilience and bold flavors.
🥒Yai's Thai Expands in the Northeast
Yai’s Thai, co-founded by Leland Copenhagen, is now selling its authentic Thai curries and sauces in select The GIANT Company retail locations in the Northeast. This expansion marks another step in Yai’s Thai’s mission to bring convenient, authentic Thai flavors to more customers nationwide, enhancing their access to quality international cuisine.
🥤Happy Moose Juice is now available in Union Market
Happy Moose Juice, founded by Ryan Armistead, is now available at Union Market locations in Brooklyn and the lower east side, offering signature recipes like Apple Bottom Greens and Blood Orange Bliss.
🥒 Freestyle Snacks Debuts in Whole Foods
Freestyle Snacks, founded by Nikki Seaman, rolled out epic shipper displays at Whole Foods Market nationwide, featuring their products in the produce section or by self-checkout. This rollout is a significant achievement for Freestyle Snacks, accomplished within three months postpartum by the dedicated founder and her ambitious team.
🌱 Wild Orchard Tea Company Launches in Whole Foods
Wild Orchard Tea Company, founded by Michael Don Ham, debuted its Regenerative Organic Certified® tea bags in select Whole Foods Market stores, championing sustainability and ecological regeneration. With a focus on promoting both human and planetary health, Wild Orchard’s premium tea bags are now available in stores across several states, including California and Hawaii.
🚀 New Product Launch
🔥 Elavi's New Summer Flavor
Elavi, co-founded by Michelle Razavi, just launched their newest summer flavor, Marshmallow, for their low sugar dessert spreads, perfect for Father’s Day and summer bonfires. This innovative addition continues Elavi’s tradition of creating nostalgic-inspired, low-sugar, high-protein desserts that cater to health-conscious consumers.
🎉 News to Celebrate
🌻 SMACKIN’ Sunflower Seeds' New Factory
SMACKIN’ Sunflower Seeds, co-founded by Brian Waddick, announced the opening of a new factory, boosting production capacity and flavor innovation. From humble beginnings in a college dorm to this significant milestone, the new facility will support increased production, innovative flavors, and advanced equipment.
🌟 Banza Makes TIME’s 100 Most Influential Companies
Banza, co-founded by Brian and Scott Rudolph, was included in TIME’s 100 Most Influential Companies list. This recognition underscores Banza’s impact on the food industry and its commitment to producing healthier, chickpea-based alternatives to traditional pasta.
Other News
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