This Week in CPG 04/21/25

News from Norr Organic, MIZO, Edna’s Non-Alcoholic Cocktail Co., Om Mushrooms, Sanzo, Alec’s Ice Cream, Jaju Pierogi, Lentiful, Bowlcut, Planet Bake and Tursh.

When you're selling a CPG product it’s important to design landing pages that guide visitors seamlessly toward making a purchase. Yet, most brands struggle with optimizing their pages, leaving money on the table.

This guide breaks down the key challenges and lays out a playbook to help your brand thrive.

Choosing the right packaging for shelf-stable products is essential to maintaining freshness, preventing waste, and enhancing customer experience—this guide breaks down key considerations for snacks, bars, dry goods, and sauces to help brands avoid common pitfalls and make informed decisions.

Implementing SKU-level traceability is no longer a nice-to-have—it’s a vital safeguard that protects your brand, ensures food safety, and keeps you compliant with growing retailer and regulatory demands.

News from Max Sweets, HARKEN Sweets, TUYYO, Bundle x Joy, Kuli Kuli, JAS Live Free Inc, Sunbird Poultry, Alec’s Ice Cream, Supernatural, CADOOTZ, Lil’ Gourmets and Anjali’s Cup,

A skilled bookkeeper isn’t just a number-cruncher—they’re a strategic partner who lays the financial foundation for your business to grow confidently from launch to maturity.

Partnering with an experienced accounting firm helps inventory-based businesses manage tariffs, track true product costs, and protect profitability.

In this episode I dive deep into how brands can succeed selling to Sprouts Market, one of the premier national natural channel retailers. I’m joined by Luke Abbott, founder of […]

In this guide, we’ll break down the common types of distributor deductions, how to track them, and strategies to minimize unnecessary losses.