by Foodbevy
We all heard how profitable e-commerce could be for CPG brands, but it wasn’t always easy to get there. Most of us had built our websites and had just hoped people would buy, without actively investing in continuously optimizing them.
In this workshop, we broke down exactly how to build a continuous improvement process and optimize for increasing revenue. Best of all, the tactics were all pretty much free to test.
We broke down the webinar into 2 videos.
Part 1 covers CRO strategy and how to implement it.
Part 2 we conduct live site audits and give specific suggestions and improvements to test.
To ensure a seamless production process, brands must align their packaging supplier and co-packer early on by defining technical specifications, testing materials, and maintaining clear communication to avoid costly inefficiencies and delays.
Scaling your CPG brand requires the right systems in place to support that growth. Without clear visibility into your operations, you risk stockouts, overproduction, lost profitability, and compliance issues.
To build high-converting landing pages, focus on a compelling offer that creates urgency, a streamlined page design that quickly answers customer questions, and high-performing ad copy that resonates with your audience and drives immediate action.
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