Sara Delaney

Most first-time CPG founders think that getting into a grocery store is a sign of success. While this is a huge accomplishment, the work of getting the product to sell itself is the most critical part of building a consumer product. The preparation you put in will lay the groundwork for a successful launch. I learned the hard way and I want to pass along my knowledge to minimize your losses and improve your odds of success. This business is complex, competitive, expensive and so rewarding. Thousands of new products launch into grocery stores each year and most won’t make it two years. Let’s be sure you’re one of the success stories! 

I help founders in the startup or early stages of building a product-based business. If you are confused or frustrated with your current process and would like me support for a one time call or on a monthly basis, please reach out.