RIVAL BRANDS Verified listing

I CAN TRANSFORM THE WAY YOU AND
THE WORLD THINK ABOUT YOUR BRAND.

Rival Brands is a strategic branding and creative consultancy helping food and beverage businesses discover what makes them valuable, relevant, and meaningfully different—and turn those insights into stronger brands and better businesses.

I'm Steven Redmond, a brand strategist and creative director with more than 35 years of experience. Rival brings an uncommon combination of business insight, strategic thinking, and creative expertise to the challenges of building successful brands.

At the heart of my approach is a belief that great branding begins long before the design process. Through thoughtful questioning, collaborative exploration, and constructive challenges to conventional thinking, I help business owners and leadership teams gain a deeper understanding of their customers, competitive landscape, unique strengths, and the value they bring to the market.

Drawing on his proprietary Hidden Brand methodology, I guide businesses through the critical thinking that defines who they are, who they serve, why they matter, and what makes them worth choosing. The process goes beyond developing a brand strategy. It builds the clarity, alignment, and confidence leaders need to make smarter decisions, communicate more effectively, and recognize opportunities for growth.

From brand positioning and business strategy to messaging, identity, packaging, and creative direction, I connect strategic insight with compelling creative expression.

Most businesses don't need more branding. They need a clearer understanding of what makes them matter, a stronger point of view, and the courage to do something meaningful with it.

I challenge conventional thinking, ask uncomfortable questions, and help ambitious food and beverage businesses discover opportunities they might otherwise overlook.

Then I bring those ideas to life through strategy, storytelling, and design.

Because the goal isn't simply to make your brand look different. It's to make your business meaningfully different.