Brand and Product Description

Mr Lee’s Pure Foods is an innovative brand of award-winning, premium noodles and instant congees in a cup.

Founded by Australian ex-pat and three times late stage 4 cancer survivor Damien Lee, Mr Lee’s mission is to shake up instant noodles’ reputation as unhealthy and improve the ready meals category through the introduction of a premium, rice noodle product made with absolutely no nasties.

The 4 noodle flavours use only authentic Asian inspired recipes and the finest ingredients (market-leading amounts of premium freeze-dried veggies and proteins incl. generous chunks of 100% real chicken and beef meats).

Ready in just three minutes, Mr Lee’s Noodles only require hot water to cook to perfection. The noodle recipes are available in four authentic flavors including Coconut Chicken Curry, Tai Chi Chicken, Hong Kong Street-Style Beef, and vegan option, Zen Garden Vegetable.
Certified gluten free and low in sugar.

Mr Lee’s Congee launched in the USA in November. The savory instant rice porridges feature two flavors: Original Congee Rice Porridge and Chicken Congee Rice Porridge. Available online on Mr Lee’s website, Amazon and in Whole Foods Market stores starting in November.

Innovation has been integral to Mr Lee’s Pure Foods, and their award-winning smart, interactive Mr Lee’s Noodles Kiosks - vending noodle bars are located around the UK and coming to the USA - convenient for people on-the-go or those that need the convenience of access to tasty, healthy food 24/7 eg. hospitals.

The brand launched in the UK in 2016. Currently selling in Europe, Australia, the USA and onboard airlines and train-lines.

In Q2 2020 Mr Lee's launched in the USA with Whole Foods Markets and https://www.mrleesnoodles.com/us/ online shop, with Amazon on the horizon for Q3.

Mr Lee’s Noodles Facts:
● Packed in sunny California
● Homestyle appearance - Expertly cooked beef and chicken meat is diced to mimic "homestyle" preparation, as if the chef were preparing it himself/herself
● Freeze dried proteins & vegetables in noodles and congees – Locked in nutritional goodness
● Air-dried rice noodles - No palm oil, reduced sat-fats, no hydrogenated fats
● No artificial colors, flavors, preservatives, MSG, and gluten-free in the products
● One of the lowest in sodium/salt, sugar (Sugarwise certified), saturated fat and calories in the market
● The Vegan flavor - Zen Garden Vegetables noodles is registered with the Vegan Society
● Recipes are uniquely crafted from authentic recipes
● Available in boxes of 8 cups
● No plastic sachets and 100% recyclable plastic/cardboard composite cup
● Current availability already includes UK, Australia, Ireland, France and multiple airlines around the world
● Won over 50 awards and accolades across the world including Great Taste Award, Health & Vitality Honours, Grocer Gold, Vendies Awards to name a few.
● The two different varieties of Congee, Original Congee Rice Porridge and Chicken Congee Rice Porridge, are ready to eat in four minutes and are made with authentic Asian-style flavors, natural ingredients and a unique blend of 4 styles of grains. Low in sugar, gluten-free and made with absolutely no artificial ingredients, t

Founder Name

Damien Lee

Website

https://www.mrleesnoodles.com/us/

HQ City

Bournemouth

Instagram

@mrleespurefoods

Product List

Coconut Chicken Curry
Tai Chi Chicken
Hong Kong Street-Style Beef
Zen Garden Vegetable - vegan option
Original Congee Rice Porridge
Chicken Congee Rice Porridge

Product Attributes

Gluten-Free, Nut-Free

Product Temperature State

Shelf Stable