
From Track Star to Transparency: The Naked Nutrition Story
This is the story of how a former athlete turned frustration into a fast-growing brand known for clean ingredients, full transparency, and products that actually put consumers first.
Let’s start at the beginning and we can move on from there. How did your company get started and why?
During the pandemic, my wife and I were looking for a place to keep our masks. We kept forgetting them on the way out the door, and at home they were laying around on random tables being chewed on by our toddler. All we could find online was really amateur looking shelves that looked like they were put together with a hot glue gun. We decided to use our resources from running a creative advertising agency to design and create a true MaskRack.
What is your product and how would you describe it?
The MaskRack™ is the first-to-market all-in-one mask holder that also stores sanitizer, N95 / PM2.5 filters, gloves, and more. The UV upgrade sanitizes your masks when you hang them up.
How have you pivoted your business this year?
This isn’t what we typically do for work, so there have been a lot of insider baseball curveballs we didn’t see coming – mostly the supply chain lead times that we now thankfully have a better handle on.
What is your next challenge to overcome?
We now have a passion for creating items that can achieve one less worry. We are also interested in getting into CPG.
What do you predict for the food industry over the rest of the year?
CPG is going to explode. It’s more necessary now than ever to have access to food on the go, and this trend will likely continue.
Learn more at: The MaskRack™


This is the story of how a former athlete turned frustration into a fast-growing brand known for clean ingredients, full transparency, and products that actually put consumers first.

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