Let’s start at the beginning and we can move on from there. How did your company get started and why?

This was a home remedy for my constant sinus infections and bronchitis, I was on antibiotics every 3 months to only have the infections reoccur. Knowing the anti-inflammatory and congestion clearing wonders of ginger I started to brew my own version of a ginger tea. Over the years my batches got stronger and tastier. Batches and batches were given to friends and family once they got sick. So I decided to launch Annie’s Ginger Elixir in 2017.

What is your product and how would you describe it?

Annie’s Ginger Elixir is a hand-brewed, small-batch artisanal Brooklyn-based wellness beverage. Our organic ginger from the rainforest of Peru, has powerful anti-inflammatory properties. The hibiscus and super berries provide anti-oxidants. It contains: Filtered Water, Organic Ginger, Organic Lemon, Organic Honey and Hibiscus & Berry (Elderberries, Currants, Blackcurrants, Cranberries, Blueberries) Tea. Our elixir is potent and equally as tasty and delicious.

How have you pivoted your business this year?

During Covid-19 we were unsure how this would affect our business, our beloved city and our team. We saw how Covid-19 was affecting our local hospitals. As essential workers we quickly shifted our business. We knew immediately that we had to try and help the frontline workers and the restaurant essential business workers who were supporting 

these hospitals by delivering free meals to them. We set up a Go Fund Me page and raised enough money to deliver and donate Annie’s Ginger Elixir for months to hospitals from the Bronx to Manhattan, Staten Island and Brooklyn and also were able to donate to the local delis and restaurants that were supporting these hospitals. We wanted to make sure that the frontline workers stayed as healthy as they could by boosting their immune systems.

What is your next challenge to overcome?

I have to say that we are in a fortunate position to be scaling up this year. Our goal is to automate much of our practices to accommodate our growing business. I have bootstrapped this business entirely to this point. We are now looking for outside investors to help elevate us to the next level, we are expanding our space, automating and hiring support staff to support this growth.

What do you predict for the food industry over the rest of the year?

As people are trying to stay healthy and help boost their immune system I predict that food will be used for their healing properties. My hope is that small food producers will thrive in these uncertain times because of it.

Learn more at: anniesgingerelixir.com