
260. Building It Better the Second Time: Scaling a Smarter CPG Brand
In this episode of the Startup to Scale Podcast, I sit down with Smári Ásmundsson, founder of NØRSE CØDE and the former founder of Smári Organics. Smári spent more than
Welcome to another edition of CPG Stack, where we breakdown the tech and business stack of food and beverage companies.
This week I look at Haven’s Kitchen, a line of cooking sauces started by Alison Cayne based in NYC.
Haven’s Kitchen’s sauces are refrigerated, so have some additional complexity when shipped DTC. Most of their business is focused on driving trial at retail. Below are partners and tools that Haven’s Kitchen uses for its business.

WEBSITE
SHOPIFY APPS
EMAIL MARKETING
SMS
CUSTOMER SUPPORT
OPERATIONS MANAGEMENT
RETAIL MARKETING

Have questions on any of the partners I’ve mentioned? Let me know and happy to provide you with more info.
Some of the links may contain affiliate links, but I personally use and recommend everything above.

In this episode of the Startup to Scale Podcast, I sit down with Smári Ásmundsson, founder of NØRSE CØDE and the former founder of Smári Organics. Smári spent more than

News from Khloud, sun noodle, Daddy’s Homemade LLC, Michaels of Brooklyn, Lucky Energy Beverage, Bovita Health, SIMPLi, Tate’s Bake Shop, Create Wellness, Righteous Gelato and Something Sweet.

This is the story of how a former athlete turned frustration into a fast-growing brand known for clean ingredients, full transparency, and products that actually put consumers first.
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