
268. Building a Brand People Believe In
What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK
Every founder I talk to is interested in making their brand sustainable with a focus on Profit, People, and Planet, but it’s a lot easier said than done. How do we create sustainably packaged products in a world of convenience, single-use items, and e-commerce shipping? Join me as we break down each of these practices and how you can implement changes for your brand.
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What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK

Compliance doesn’t have to ruin great packaging. This article shows CPG brands how to avoid costly last-minute revisions while keeping packaging clear, creative, compliant, and shelf-ready.

News from Mitra9, Maazah, Astadaily, Archer Roose Wines, AllWellO, Magnolia Bakery, Heray Spice, Chomps, Absurd Snacks, Pirq and NADAS.
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