Every founder I talk to is interested in making their brand sustainable with a focus on Profit, People, and Planet, but it’s a lot easier said than done. How do we create sustainably packaged products in a world of convenience, single-use items, and e-commerce shipping? Join me as we break down each of these practices and how you can implement changes for your brand.
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In this episode, Sigi Hale, Ph.D., Head of Consumer Insights and Testing, explains the neuroscience behind shopper recognition, brand familiarity, and buying behavior. We explore why some packaging redesigns hurt
News updates from Bizzy Coffee, Harken Sweets, Queen St. Bakery, Loonen, Oval Coffee Roasters, Kidfresh, Soupergirl, Khloud, H2Glow, Cygnet Gin, Fortune Favors, Sauz, Atomic, Something & Nothing, Recess, and Lil’ Gourmets.
One press feature can do more than build buzz. When used strategically, it can open doors to retail buyers, strengthen sales outreach, fuel social content, attract creators, and create even more media opportunities.
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