- CPG Weekly News
This Week in CPG 06/08/2026
🛒 Retail Rollouts
🥤 FROSH brings protein-packed kids’ drinks to Target
FROSH, co-founded by Ciara and Russell Wilson, the LaBrant family, and VO/D, is rolling its protein-packed kids’ juice boxes into 1,650 Target stores after selling out its DTC launch in under 24 hours. The brand is taking a fresh approach to kids’ beverages by focusing on addition, offering 5 grams of protein per serving in a clear, fruit-flavored juice box without the chalky texture or clinical feel of a traditional protein shake. With flavors like Power Punch, Mighty Apple, and Tropic Blast, FROSH is aiming to give parents a functional option kids will actually want to finish.
🧁 Bunnie Cakes makes allergy-friendly baking easier
Bunnie Cakes, founded by Mariana Cortez, expanded its refrigerated, allergy-friendly cupcake batter and frosting into Pete’s Fresh Market, King Kullen, Wild by Nature, Woodman’s Market, and Jungle Jim’s. The new placements build on the brand’s growing retail momentum and make it easier for families to bake fresh cupcakes at home in minutes. Its clean-ingredient refrigerated batter and frosting are free from dairy, eggs, soy, sesame, peanuts, and tree nuts, offering a convenient solution for shoppers navigating dietary restrictions without sacrificing taste.
🍫 Chunk Nibbles takes sweet-and-salty snacking national
Chunk Nibbles, co-founded by Brad and Katie Cocklin, is launching nationwide at Target on June 7, bringing its sweet-and-salty snack clusters to shoppers across the U.S. The Michigan-founded brand is known for bite-size clusters packed with chocolate, pretzels, corn squares, and crunchy mix-ins. The Target launch marks a major national milestone for the brand as it continues building momentum with indulgent, flavor-packed snacks in the cookie aisle.
🌿 RINGA brings functional hydration to New Seasons
RINGA, founded by Stephanie McGregor, expanded its tart, fiber-forward hydration drinks into New Seasons stores across the Portland metro area. The brand offers a refreshing take on everyday hydration with organic ingredients, zero added sugar, no sugar substitutes, and no sugar alcohols. Each drink includes 11% daily fiber, supports gut health and immunity, and is boosted with moringa, positioning RINGA as a functional beverage built for consumers looking for more from their daily drink.
🍹 Recess brings zero-proof mocktails to Costco
Recess, founded by Ben Witte, entered the club channel with an exclusive 15-pack Zero Proof Mocktails variety case now available at select Costco stores. The pack includes five cans each of Classic “Cosmo,” Lime “Margarita,” and Grapefruit “Paloma,” giving shoppers an easy alcohol-free option for social occasions. Made with uplifting guayusa, balancing adaptogens, agave, and real ingredients, the Costco launch brings Recess’ ready-to-drink mocktails to more consumers looking for fun, functional alternatives to alcohol.
🧇 Superb Bakehouse grows its better-for-you waffle footprint
Superb Bakehouse, founded by Stacie Skinner, expanded its gluten-free, dairy-free frozen waffles into Giant Food Stores and Big Y, growing its footprint to more than 1,000 retailers nationwide. The Columbus-based brand’s waffles contain no added sugar and are designed for consumers seeking convenient, better-for-you breakfast options. The expansion follows the recent opening of the company’s nearly 10,000-square-foot manufacturing facility in Columbus, helping support its continued retail growth.
🚀 New Product Launch
🥣 18 Chestnuts adds a clean-label Red Lentil Soup
18 Chestnuts, founded by Ilona Kossoff, launched a new Red Lentil Soup made with organic lentils, vegetables, 6 grams of plant-based protein, and 7 grams of fiber per serving. The new flavor reflects the brand’s focus on plant-based, gluten-free, clean-label meal solutions made with simple, recognizable ingredients. Packaged in recyclable glass jars and shelf-stable for convenience, the soup contains no dairy, gluten, seed oils, added sugars, gums, fillers, or artificial preservatives.
🥜 Unreal Snacks gives peanut butter a better-for-you upgrade
Unreal Snacks, led by CEO Kevin McCarthy, debuted Peanut Butter Drops exclusively at Whole Foods Market nationwide, offering a real-peanut-butter snack with 33% less sugar and no artificial ingredients. The launch marks the brand’s first product without chocolate and expands its better-for-you snacking lineup into a nostalgic sweet-and-salty format. Made with creamy peanut butter, naturally colored shells, Non-GMO Verified, Certified Gluten-Free, and Fair Trade Certified ingredients, the drops are designed to deliver a familiar treat with a cleaner ingredient deck.
🍵 Littlefoot Matcha invites shoppers to explore matcha like wine
Littlefoot Matcha, founded by Anna Sullivan, launched more than 10 new single-cultivar and blended matchas alongside a full packaging refresh. The launch invites consumers to explore matcha with more depth, highlighting how different cultivars can deliver distinct flavor profiles ranging from bright and floral to rich, creamy, and umami-forward. With the expanded lineup and refreshed look, the brand is positioning matcha more like wine or coffee, where origin and variety shape the experience.
💊 Orthomol brings precision nutrition to U.S. consumers
Orthomol, a family-owned wellness brand founded in Germany more than 30 years ago, introduced its Immun daily liquid shots in the U.S. through Amazon and Olive Young’s new Los Angeles store. The product combines ready-to-drink liquid vials and tablets with 25 essential micronutrients, including vitamin C, vitamin D, and zinc, to support immune system function and overall wellness. Designed as a convenient alternative to traditional powders and gummies, Orthomol Immun brings the brand’s precision nutrition approach to a daily format for U.S. consumers.
🧠 Junna turns brand data into growth recommendations
Junna, founded by Howell, introduced its AI-powered marketing intelligence platform for brands, connecting data from social, e-commerce, email, and ads to turn real consumer engagement into actionable growth recommendations. The platform pulls from Instagram, TikTok, Facebook, Pinterest, LinkedIn, Shopify, Mailchimp, and Klaviyo to analyze performance, benchmark against competitors, and identify what is working across content, channels, and consumer behavior. Rather than simply showing dashboards, Junna recommends what to post, when to post it, where to post it, and why, while learning from each report, edit, approval, and piece of content that performs.
🤝 Brand Partnerships
🍺 Beer Girl lands its first national celebrity partnership
Beer Girl, co-founded by Caroline and Griffin Foulk, announced its first national celebrity partnership with country artist Mackenzie Carpenter through her “High Pony” music video. The placement marks a major brand awareness moment for the low-ABV beer company, bringing it into a music and lifestyle space often dominated by legacy beer brands. As Carpenter tours with Riley Green and Jason Aldean later this year, the partnership also supports Beer Girl’s broader push into new markets, including Nashville.
💧 Hint Water turns late-night thirst into a hotline
Hint Water, founded by Kara Goldin, teamed up with Yung Gravy and Ari Kytsya on the 1-877-H2O-OOHHH Hydration Hotline, a late-night campaign offering callers custom audio messages and 50% off after midnight. The cheeky activation encourages fans to call the hotline after dark to unlock a limited-time offer, tying into the brand’s larger MMMMM Water campaign. Supported by social media, digital ads, wild postings, and billboards from NYC to LA, the campaign leans into desire, nostalgia, and internet culture to make hydration feel more craveable.
🎉 News to Celebrate
⚡ Huxley helps define the Energy Refresher moment
Huxley, founded by Simon Solis-Cohen, was highlighted by BevNET for helping build the emerging Energy Refresher category as lighter, fruit-forward functional caffeine moves from QSR menus into CPG. The format is gaining momentum as major chains prove consumer demand, with Starbucks building Refreshers into a $2 billion platform and Dutch Bros. saying customized energy drinks account for roughly 25% of its $1.6 billion business. With Datassential forecasting refreshers to grow 130% on menus over the next four years, Huxley is part of a broader wave testing how fruit-forward, functional caffeine can translate to retail shelves.
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