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This Week in CPG 07/13/2026
🛒 Retail Rollouts
🫓 Milton’s Protein Crackers Target Expansion
Milton’s brought its Protein Crackers in Crispy Sea Salt and Zesty Ranch to Target stores, expanding retail access for the brand’s better-for-you snack line. The rollout gives Target shoppers access to two varieties of the fan-favorite crackers, offering a convenient savory snack positioned within the better-for-you category. The launch expands the product’s retail availability while placing both Crispy Sea Salt and Zesty Ranch in a major national retailer.
🍫 Kreatures of Habit Sprouts Retail Debut
Kreatures of Habit, founded by Michael Chernow, launched its creatine-powered DAILY BAR nationwide at Sprouts Farmers Market, marking the product’s first retail rollout and introducing two high-protein, plant-based flavors to shoppers. The DAILY BAR is available in Cookie Dough Dazzler and Chocolate Peanut Butter Banger, with each variety delivering 20 grams of plant-based protein, 3 grams of creatine monohydrate and 9 to 10 grams of fiber. The seed oil- and sugar alcohol-free bars are being introduced through Sprouts’ Forager Finds display, supported by a multi-state tour featuring community runs, sampling and local run-club partnerships.
🍖 Gabrick BBQ Sauce Co. World Market Expansion
Gabrick BBQ Sauce Co., founded by Mark Gabrick, launched Texas Tang BBQ Sauce and Candy Jalapeño BBQ Sauce in all 247 World Market stores across 38 states, significantly expanding the Texas brand’s national reach. The World Market rollout brings two of the Austin-based company’s signature sauces to shoppers nationwide, including the honey-sweetened, tangy Texas Tang and the sweet-heat Candy Jalapeño made with real jalapeños. The expansion builds on the brand’s presence in more than 250 H-E-B stores, Scheels locations and approximately 800 independent retailers.
🧁 Bunnie Cakes Giant Food Expansion
Bunnie Cakes, founded by Mariana Cortez, expanded its plant-based Ready-to-Bake Cupcake Batter to more than 100 Giant Food locations in Chocolate and Very Vanilla flavors alongside its Very Vanilla Frosting. The refrigerated line allows shoppers to make fresh cupcakes without measuring, mixing or adding ingredients, extending the Miami-born bakery’s recipes into an accessible home-baking format. The products are made with clean ingredients and are free from dairy, eggs, peanuts, tree nuts, soy and sesame, supporting the company’s continued transition from a local bakery into a national CPG brand.
🚀 New Product Launch
🥐 JusRol Puff Pastry Turnover Kit Launch
JusRol, represented by Senior Brand Manager Hilary Weinstein, launched its first Puff Pastry Turnover Kits in Apple and Blueberry at Walmart, offering an oven- and air fryer-friendly baking solution with pastry squares, real fruit filling and icing. Each kit contains four parchment-separated puff pastry squares, fruit filling and icing, giving consumers everything needed to prepare fresh turnovers with minimal prep and cleanup. Priced at a suggested $4.67, Apple is launching in 1,800 Walmart stores and Blueberry in 1,400, marking the refrigerated dough brand’s first move into a broader semi-homemade baking-kit format.
☕ DrinkJoy Coffee Stain Prevention Launch
DrinkJoy, created by Joyfluent Inc. founder Jon Schroeder, introduced a taste-neutral, plant-based powder designed to be stirred into coffee to help prevent stains by capturing stain-causing compounds and creating a protective barrier on enamel. The science-backed blend is designed to fit into an existing coffee routine without changing the beverage’s taste. By addressing stains before they form, the product aims to give coffee drinkers a simple way to continue enjoying their daily ritual while helping protect the appearance of their smiles.
🍓 Clio Snacks Drizzled Greek Yogurt Bar Launch
Clio Snacks, led by CEO John McGuckin, launched Drizzled Greek Yogurt Bars in Strawberry Dream, Raspberry Cotton Candy and Strawberry Banana Milkshake, expanding into kid-focused refrigerated snacking with protein, probiotics and no artificial colors or flavors. Made with real fruit and finished with a chocolatey drizzle, each bar contains 5 grams of protein along with calcium, vitamin D and gut-friendly probiotics. Rolling out nationwide in July, five-count boxes will be available online and at retailers including Target, Sam’s Club, Walmart, Whole Foods Market and Stop & Shop, with playful packaging and jokes on every wrapper designed to appeal to younger consumers.
🍑 No Days Wasted Juicy Peach Hydration Launch
No Days Wasted, founded by Nishal Kumar, launched its sugar-free Juicy Peach Active Hydration flavor in a 15-count format on Amazon Canada, with a 30-count version planned for the brand’s website. Inspired by nostalgic peach candy, the flavor combines tart and sweet notes without sugar and features pink Himalayan salt, potassium and magnesium malate to support hydration and muscle recovery. The launch builds on the company’s recent national rollout at Loblaws and expanded distribution across Walmart, Sobeys, Whole Foods and other retailers.
🥭 Welch’s Fruit Snacks Probiotic Yogofruits Launch
Welch’s Fruit Snacks launched Probiotic Yogofruits in Strawberry and Peach-Mango, entering the yogurt snack category with 2 billion probiotic cultures per serving and nationwide retail availability. The new offering combines fruit snacks with creamy yogurt and digestive-health functionality in a premium snack format. Made without artificial dyes and carrying a suggested retail price of $7.99, the product is available at retailers nationwide, with Amazon availability beginning in August.
🥤 Cann Zero-THC Beverage Launch
Cann, founded by Jake Bullock, launched 0MG, its first zero-THC beverage line, in Lemon Lavender and Blood Orange Cardamom with magnesium, electrolytes, L-theanine and passion flower. Pronounced “OMG,” the line extends the company’s beverage approach to consumers and occasions that do not involve THC. Available nationwide through the company’s website, the two flavors combine functional ingredients intended to complement social drinking while maintaining the brand’s focus on thoughtfully formulated beverages.
🍊 Uncle Matt’s Organic Foodservice Format Launch
Uncle Matt’s Organic, founded by Matt McLean, introduced gallon and 8-ounce 24-pack formats of its Pulp Free Orange Juice for foodservice operators including restaurants, hotels, cafés and campuses. The gallon format is designed for high-volume pouring, while the single-serve multipack supports breakfast programs, catering, room service and grab-and-go occasions. Made from organic Hamlin and Valencia oranges, the juice is not from concentrate and contains no added sugar, artificial sweeteners, preservatives, added flavors or flavor packets.
🥜 Varah Gourmet Global Snack Collection Launch
Varah Gourmet, founded by Pooja Bhatia, introduced a globally inspired better-for-you snack collection featuring seasoned nuts, trail mixes and cranberries made without dairy, gluten, seed oils, preservatives or artificial flavors. Inspired by South Asian and Middle Eastern culinary traditions, the lineup includes Tikka Masala Nut Mix, Zaatar Spice Almonds, Masala Trail Mix, Thai Spice Cashews and Masala Cranberries. The collection aims to provide a more flavorful alternative to conventional nut snacks while maintaining a focus on premium ingredients and dietary accessibility.
🍚 (Not So) Boring Modern Rice Brand Launch
(Not So) Boring, co-founded by Izzy Sarrafzadeh and Jake Solomon, introduced its modern rice brand ahead of a planned August retail launch, with additional SKUs, retail partnerships and broader launch activity in development. The company is positioning itself as a fresh take on a familiar pantry staple through premium products and bold branding. Following its initial introduction, the team is finalizing packaging, developing future products and preparing a larger launch campaign to coincide with the brand’s arrival on retail shelves.
💸 Acquisitions and Investments
🌾 SIMPLi Cultivate Next Investment
SIMPLi, co-founded by Sarela Herrada and Matt Cohen, received an investment from Chipotle’s Cultivate Next venture fund to support its regenerative agriculture, supply-chain transparency and food-system innovation efforts. The investment recognizes the Regenerative Organic Certified pantry-staples company’s work across responsible sourcing and measurable food-system improvements. It marks another growth milestone for the business as it expands its presence through retailers including Whole Foods Market, Sprouts and Erewhon.
🎉 News to Celebrate
🍦 Alden’s Organic Project Ice Cream Campaign
Alden’s Organic, founded by Joelle Simmons, launched Project Ice Cream, a nationwide summer campaign combining an online poll, mobile sampling activations, billboards and social media to explore shared points of agreement through ice cream. The campaign invites consumers to respond to agree-or-disagree statements covering everyday preferences and more meaningful topics, with a branded mobile freezer rewarding people who discover common ground during sampling events. Supported by Oregon billboards, paid Meta and TikTok activity and influencer participation, the poll will remain open through August 31, with results scheduled to be shared in early September.
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