Big CPG brands don’t win just because they have bigger budgets.

They win because they understand how shoppers actually make decisions in-store.

In this episode, I sit down with Kevin Smith from SmashBrand to break down what large CPG companies know about shelf performance that most emerging brands completely miss.

We talk about:

• Why most packaging fails before a shopper even reads it
• The science behind shopper behavior and visual attention
• What big brands test before going to retail
• How founders can apply enterprise-level methods without enterprise-level budgets

If you’re launching into retail or trying to increase velocity this episode is your playbook for competing smarter, not louder.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.