I thought TeaSquares’ unique multi-serve pouch would stand out—it did, but for the wrong reasons. Customers were confused by the packaging, and sales suffered. We switched to single-serve bars that aligned with category norms, and sales improved significantly.

In this episode, I sit down with Sanders, founder of NUEX Creative, to discuss how packaging design can make or break your product on the shelf and online. We’ll dive into strategies for creating packaging that attracts customers and drives sales.

🔗 Connect with NUEX Creative:

• Website: NUEXcreative.com
• Instagram: instagram.com/nuex.creative
• X/Twitter: x.com/nuexcreative

🔗 Connect with Sanders:

• Sanders Personal X/Twitter: x.com/sanderswashere

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.