Are you looking to breathe some life into your e-mail campaigns? I talk with Emilia from Kaleidocopy about her process for creating a personality-infused email flow, including the importance of researching your ideal customer and using great copywriting to build a relationship with them.

Emilia and I partnered together to audit my GoodFoodBrands.com e-mail flows, and completely re-write two of them. Learn why we made those changes and what you can apply to your brand.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.