95. Key Sales Data for CPG Brands

Today I want to talk about how to manage your grocery business as your number of retailers and doors grow. I’ve found that once you surpass about 500 stores it becomes really challenging to understand what’s happening at each one.

Some of the key data you need to measure and track are your velocity by SKU and retailer, Flagging spoiling product and out of stocks, tracking distributor charge backs.

To help me with this conversation I’ve invited on Maya Blackburn and Tony Miller, who work with emerging CPG brands at Crisp, one of my favorite data partners.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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268. Building a Brand People Believe In

267. From $0 to $100M and Back Again: Jeff Church on Building, Breaking, and Rebuilding in CPG

266. He Fixed His Own Coffee Problem. Then Built a $300K+ Brand Without Retail or Funding

265. How CPG Brands Can Use Off-Price Retail as a Strategic Growth Channel

264. Retail Said Yes. Your P&L Might Say No. How to Pressure Test Growth Before It Breaks Your Brand

263. Setting up an Inventory Management Software for Your CPG Brand

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