We all know that raising your first few fundraising rounds can be incredibly challenging, with many investors wanting to see elusive “proof of success” before they invest large sums of money. One way to lower the cost of investment and show interest in your business is through an equity crowd funding campaign.

But here’s the magic, you don’t need to only raise from “consumers”, you can create a campaign to raise smaller checks from angel investors, who instead of having to contribute $50,000, can contribute $5,000. It lower’s their initial risk threshold, while allowing them to experience working with you before writing a larger check.

Join me as I talk to David Cisneros, founder of Origo Brands about how he’s leveraging this approach to fundraise and how you can do it too.