Every CPG brand I’ve talked to over the past year has been laser focused on expanding into retail. While the initial order volumes can look promising, growth takes significant investment in managing those relations and driving sales.

So how do you keep track of what’s going on once you’re in in thousands of stores? My guest today is Will Salcido, founder of Bedrock Analytics who’s here to discuss what CPG brands can do in 2024 to drive success in retail.

Access 3 Free Reports from NielsenIQ’s Byzzer Platform

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.