2024 Grant Opportunities
by Foodbevy and Jamie Green As of May 2024, there are numerous grants and accelerators available for founders globally and in the United States. Below is a list of 75+
If you’ve been in CPG long enough, you’ve likely been challenged at one point or another when it comes to sales velocity. In CPG, sales velocity is the measure of how quickly a brand’s products sell off the shelf. In other words, it’s that moment when “the rubber meets the road” because it proves that shoppers really do (or don’t) love your products. So, suffice to say, sales velocity is one of the most important metrics that any brand should be tracking. If you want to dig deeper into what it is and the math behind it, our partner Crisp provides a very helpful detailed breakdown here.
Assuming you have a great product, sometimes things still don’t click. The timing of your category reset, mistakes in placement in the set, or a multitude of other uncontrollable variables could be reasons why your product didn’t fly off the shelves as expected. While all of these are important topics that merit further discussion, we’ll save them for a future post and instead focus on what you can do to steer things in the right direction.
Ultimately, no matter where, when, or how the product gets placed, you must find a way to win NOW. For the sake of keeping our eye on the prize, we’ll focus on five controllable strategies you can affect immediately at the store level to increase sales velocities.
As you continue to develop your packaging, one thing to note: in a world of AI-powered everything, there are tools that will help you analyze this information and provide ideas on where consumers’ eyes are going.
Remember, it’s important to continuously assess the effectiveness of your strategies and adapt them based on consumer trends, customer feedback, and real actionable data. Not only will these efforts make for a better 2024, but building strong relationships with retailers and consumers will contribute to the long-term success of your emerging CPG brand.
by Foodbevy and Jamie Green As of May 2024, there are numerous grants and accelerators available for founders globally and in the United States. Below is a list of 75+
by Foodbevy Maya French and Justin Baker co-founded Koia, the natural plant-based protein drink that’s been incredibly successful. Join me as they share how they helped build Koia to become
by Accountfully “Can I just review the profitability of my Shopify sales within Shopify itself?” We get this question a lot, and the answer is one of those “yes-and-no” type
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