- Sales
3 Steps to Effective Grocery Demos
By:
Foodbevy
Alexandra Asks:
What’s the best approach and techniques for an in store grocery demo?
Jordan’s Answer: In-store demos are a really effective way of introducing your products to shoppers, but can be very expensive and time consuming. So the goal is to maximize the effectiveness of each one?
Here’s a 3 steps process to follow:
1) In-store: Focus on your hook, story, and offer to get the purchase. It’s best to collect their email or phone number in exchange for a discount.
2) After-Event: Create an email or SMS welcome flow introducing them to you and your brand.
3) Build Fans: The key is to incentivize them to make a second purchase, and eventually add you to their weekly shopping list.
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