
253. How to Grow a CPG Brand Using VAs and Global Talent with Morning Made
Scaling a CPG brand doesn’t always mean hiring fast or hiring locally. In this episode, I sits down with Luke Anthony, founder of Morning Made, to break down how he
When it comes to product packaging, UPC codes play a pivotal role. These codes help in product identification, inventory management, and other critical retail functions. But how does the process of creating and placing these codes work? Let’s break it down.
Yes, we can create UPC codes for you. All that’s needed from your end is the number you wish to embed in the UPC. Moreover, our capabilities extend beyond just UPCs. We can craft different types of barcodes based on the provided specifications. It’s essential to inform us about the type of barcode and the information intended for embedding to ensure accuracy.
There might be instances when you have a barcode in your artwork, but you don’t intend to use it. In such cases, you can mark it with “FPO”, which stands for “For Position Only.” This serves as a placeholder, indicating that the final code will replace it.
If your artwork contains an FPO-marked barcode, the pre-press team, upon noticing it, might reach out for clarification. It’s crucial to communicate such specific requirements with the pre-press or sales teams proactively. We have instances where clients require test rolls with FPO printed on their barcodes. Hence, clear communication ensures that the final product aligns with your expectations.
Once we understand your requirements and receive the necessary information, we can create the UPC for you. Instead of sending the UPC for you to place in your artwork, our team will integrate it directly. This approach ensures accuracy and streamlines the process.
UPC codes are more than just lines and numbers on your product; they’re essential for various retail operations. Whether you need a new UPC or have one ready, always review proofs to ensure everything is in order. Remember, clear communication with your printing partner can make the process seamless and efficient.

Scaling a CPG brand doesn’t always mean hiring fast or hiring locally. In this episode, I sits down with Luke Anthony, founder of Morning Made, to break down how he

News from Day Out, Elavi, BUBLUV, Better Together Foods, Uncle Waithleys Beverage Company, simplyFUEL, Chunk Nibbles, Cheeky Cocktails and Loopini.

Stop treating sampling like a grocery-aisle freebie these 5 high-intent placements (from festival lodging to vacation rentals and national parks) show how to get your product used in real life, when people are relaxed, receptive, and most likely to buy again.
Be the first to get our latest news stories, interviews, and discounts.
The online the community for food and beverage founders