
268. Building a Brand People Believe In
What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK
When it comes to product packaging, UPC codes play a pivotal role. These codes help in product identification, inventory management, and other critical retail functions. But how does the process of creating and placing these codes work? Let’s break it down.
Yes, we can create UPC codes for you. All that’s needed from your end is the number you wish to embed in the UPC. Moreover, our capabilities extend beyond just UPCs. We can craft different types of barcodes based on the provided specifications. It’s essential to inform us about the type of barcode and the information intended for embedding to ensure accuracy.
There might be instances when you have a barcode in your artwork, but you don’t intend to use it. In such cases, you can mark it with “FPO”, which stands for “For Position Only.” This serves as a placeholder, indicating that the final code will replace it.
If your artwork contains an FPO-marked barcode, the pre-press team, upon noticing it, might reach out for clarification. It’s crucial to communicate such specific requirements with the pre-press or sales teams proactively. We have instances where clients require test rolls with FPO printed on their barcodes. Hence, clear communication ensures that the final product aligns with your expectations.
Once we understand your requirements and receive the necessary information, we can create the UPC for you. Instead of sending the UPC for you to place in your artwork, our team will integrate it directly. This approach ensures accuracy and streamlines the process.
UPC codes are more than just lines and numbers on your product; they’re essential for various retail operations. Whether you need a new UPC or have one ready, always review proofs to ensure everything is in order. Remember, clear communication with your printing partner can make the process seamless and efficient.

What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK

Compliance doesn’t have to ruin great packaging. This article shows CPG brands how to avoid costly last-minute revisions while keeping packaging clear, creative, compliant, and shelf-ready.

News from Mitra9, Maazah, Astadaily, Archer Roose Wines, AllWellO, Magnolia Bakery, Heray Spice, Chomps, Absurd Snacks, Pirq and NADAS.
Be the first to get our latest news stories, interviews, and discounts.
The online the community for food and beverage founders