268. Building a Brand People Believe In
June 3, 2026
What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK
How To Reach High-Value Consumers without Breaking the Bank
by Foodbevy
October 16, 2021
For food and beverage brands, few tactics are more valuable in boosting brand awareness and long-term brand advocacy than the art of sampling. The COVID-19 pandemic condensed years of eCommerce growth into a few months and sampling strategies, just like everything else, have transformed.
In this webinar we will go over:
1) How to make at-home sampling accessible, affordable and measurable for emerging brands.
2) How to keep your sampling strategy agile and flexible as we move into 2022 as consumers are still adopting new habits (75% of consumers said they prefer shopping and trying products at home).
3) How to adopt digital product trial methods that meet consumers exactly where they are and diminish in-store sampling challenges like staffing, complex installations, and monitoring the user experience
4) How to target new audiences, gain consumer insights and scale your sampling efforts at a cost on par with untargeted traditional sampling Join Sampler’s CEO & Founder, Marie Chevrier, to learn how you can gather the data and insights you need to build profitable one-to-one relationships with your highest-value consumers.
About Sampler
In-person product sampling is still really challenging. If you’re looking to increase trial, checkout Sampler as an option to get your product delivered to potential customers at home.
Sampler is the trusted digital product sampling platform for some of the world’s leading brands, including Reese, Kashi, Pipcorn, and more.
With Sampler you can build smarter sampling programs that reach the right people and drive more sales, fast, here’s how it works:
- Target your highest-value consumer: Send samples directly to your audience, or tap into Sampler’s audience of over 50M to get your product into the hands of new consumers that match your target demographic.
- Deliver samples to their doorstep: After creating a sampler account, consumers answer a set of profile questions so we can match them with samples that best fit their lifestyle. Once a consumer matches with your sample, we process, package, and deliver it directly to their doorstep.
- Guide your consumers all the way to purchase: Drive email opt-ins, collect ratings and reviews, and unlock consumer insights to build effective remarketing campaigns, and guide consumers through every step of the shopping journey.
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