- CPG Weekly News
This Week in CPG 08/31/2026
🛒 Retail Rollouts
🥘 Le Sauce & Co. Lands at Kroger Nationwide
Le Sauce & Co. founded by Kyle Kirl is launching Beefy French Onion, Roasted Chicken, and Savory Garlic and Butter at Kroger nationwide on September 28, expanding the brand’s lineup of convenient sauces for proteins, casseroles, potatoes, and comfort meals. The three-product rollout gives shoppers convenient sauce options designed to simplify weeknight cooking across proteins, casseroles, potatoes, and seasonal comfort dishes. The nationwide Kroger launch significantly expands access to the line beginning September 28, 2026.
🥣 Earthling Foods Reaches Save-On-Foods
Earthling Foods co-founded by Jimmy Kim has landed its Protein Granolas at select Save-On-Foods locations through the retailer’s local program, marking a new retail milestone for the growing brand. The placement follows repeated efforts to secure a listing with the retailer before the brand was ultimately selected for Save-On-Foods’ local program. The launch brings Earthling Foods’ Protein Granolas to select locations and represents another step forward in the brand’s retail growth.
🍜 immi Expands to Albertsons and Safeway
immi co-founded by Kevin Lee is now available in approximately 1,800 Albertsons and Safeway stores nationwide, bringing its high-protein, high-fiber ramen and new Veggie Toppings to significantly more shoppers. The rollout puts immi’s high-protein, high-fiber ramen alongside its new Veggie Toppings in roughly 1,800 stores across the two banners. The expansion gives shoppers nationwide broader access to the products directly in the ramen aisle.
🍉 Joolies Dates Makes Its Costco Debut
Joolies Dates has entered Costco for the first time with a shareable-size bag of Watermelon Date Sours rolling out across Southeast clubs in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Puerto Rico. The Costco debut features a new shareable format of Watermelon Date Sours, made with organic, pit-free dates and a candy-inspired sour coating with no added sugar. The initial regional rollout spans seven Southeast markets, with the company hoping to expand the product into additional Costco regions later this year.
🍝 Yo Mama’s Foods Expands at Sprouts
Yo Mama’s Foods has expanded its presence at Sprouts Farmers Market with Latin Marinara, Spicy Calabrian Marinara, Pizza Sauces, and Alfredo Sauces now available in stores. The expanded assortment includes two of the brand’s newer varieties, Latin Marinara and Spicy Calabrian Marinara, alongside its Pizza and Alfredo Sauces. The additional shelf presence gives Sprouts shoppers a wider range of tomato-based, spicy, and creamy sauce options.
🥜 Daily Crunch Snacks Heads to Costco SoCal
Daily Crunch Snacks co-founded by Laurel Orley is expanding its Costco presence with a Southern California roadshow in Cypress featuring customizable four-packs of its sprouted almonds in Dill Pickle, Churro, Mediterranean Medley, and Sea Salt flavors. The Cypress Costco Roadshow gives shoppers an opportunity to sample the brand’s sprouted almonds and build their own four-pack from four flavors: Dill Pickle, Churro, Mediterranean Medley, and Sea Salt. The activation marks another step in Daily Crunch’s retail journey while introducing the products directly to Southern California Costco shoppers.
🚀 New Product Launch
🌸 Heray Spice Introduces Alcohol-Free Saffron Drops
Heray Spice founded by Mohammad Salehi has launched Alcohol-Free Saffron Extract Drops, a glycerin-based formula delivering 48.5 mg of pure saffron thread extract per full dropper for consumers and food and beverage formulators seeking an alcohol-free option. Developed in response to customer demand for an alternative to the company’s classic tincture, the new formula combines saffron thread extract, vegetable glycerin, and mountain spring water. The drops can be taken sublingually or added to beverages and are also positioned for wholesale applications including functional beverages, nutraceuticals, foodservice, private label, and product formulation.
⚡ 5-hour ENERGY Unveils Fall Flavors
5-hour ENERGY has introduced a limited-edition fall collection featuring new Caramel Apple, returning Pumpkin Spice, and its first Halloween Variety Pack, with seasonal flavors available online and at Walmart, Target, and select retailers nationwide. The seasonal lineup pairs the returning Pumpkin Spice flavor with the debut of Caramel Apple, inspired by the sweet-and-tart flavors of the classic fall treat. Both varieties will be sold online through the brand’s website and Amazon as well as at Walmart, Target, and select retailers, while the collection also introduces the company’s first Halloween Variety Pack.
🍪 Breakin Snacks Rebrands With Brownie Batter
Breakin Snacks founded by Nicole Prades has renamed its granola bites line Oat Clusters and introduced Brownie Batter alongside Dark Chocolate Peanut, highlighting a cookie-like texture made with gluten-free oats, egg white protein, dates, and honey with no refined sugar. The shift from Granola Bites to Oat Clusters is intended to better communicate the nutrient-dense snack’s distinctive cookie-like texture. The new Brownie Batter flavor joins Dark Chocolate Peanut, with both made using gluten-free oats and egg white protein and sweetened with dates and honey rather than refined sugar.
🫐 Kreatures of Habit Adds Blueberry Cream Cruncher
Kreatures of Habit founded by Michael Chernow has added Blueberry Cream Cruncher to its DAILY BAR lineup, delivering 20 grams of plant-based protein, 3 grams of creatine, less than 3 grams of added sugar, and a vegan, gluten-free formulation. The creamy, fruit-forward bar combines brown rice protein isolate with nut and sunflower butters while avoiding seed oils, artificial flavors, and artificial sweeteners. Blueberry Cream Cruncher is also non-GMO and is now available through the company’s website and Amazon.
🍋 LonoLife Moves Beyond Bone Broth
LonoLife co-founded by Brian Hoppe has launched Protein Sips, a three-flavor line of lemonade-based protein and fiber stick packs with 5 grams of collagen protein and 4 grams of prebiotic fiber that also marks the brand’s first move beyond bone broth and into Fresh Thyme Market. Available in Lemonade, Pink Lemonade, and Iced Tea Lemonade, each 70-calorie stick uses the same collagen sourcing as LonoLife’s Bone Broth Sticks and is designed for cold, on-the-go occasions. The launch at Fresh Thyme Market gives the company its first natural grocery placement for the line while supporting its broader move from a bone broth-focused business toward a lifestyle protein platform.
🎃 MadeGood Brings Pumpkin Spice to Granola Bites
MadeGood co-founded by Nima, Salma, and Sahba Fotovat has launched limited-edition Pumpkin Spice Granola Bites at Target, Hy-Vee, Sprouts, Giant, and Wegmans, featuring organic gluten-free oats, real pumpkin, and vanilla chips in the brand’s allergy-friendly format. Launched in stores on August 26, the seasonal bites combine real pumpkin and creamy vanilla chips with organic, gluten-free oats. Like the rest of MadeGood’s portfolio, the limited-edition product is positioned as allergy-friendly and certified organic while bringing a familiar fall flavor to the snack aisle.
🍹 Bad Auntie’s Multimix Offers One Mix for Every Guest
Bad Auntie’s Multimix founded by Teresa Rogell offers a ready-to-go cocktail and mocktail mixer made primarily with organic ingredients including prickly pear, agave syrup, and lime juice, designed to work with alcoholic or nonalcoholic drinks from a single bottle. Designed with flexible entertaining in mind, the mix allows guests to pair the same base with different spirits or enjoy it without alcohol. Each 16-ounce bottle retails for $18 and combines prickly pear, agave syrup, lime juice, and other ingredients in a ready-to-use format.
🎃 LL’s Kitchen Brings Back Pumpkin Pie Spice
LL’s Kitchen founded by Lindsey Mifsud has brought back its limited-edition Pumpkin Pie Spice Granola, combining a soft-baked texture with golden raisins, dark chocolate chunks, pumpkin pie spices, and vanilla maple-infused olive oil without refined sugars or seed oils. The seasonal variety features the brand’s signature chewy, cookie-like granola texture and is sweetened with a touch of honey. Made without refined sugars, seed oils, wheat, dairy, or soy, Pumpkin Pie Spice Granola is available for a limited time exclusively through the LL’s Kitchen website while supplies last.
🎉 News to Celebrate
🥤 NoBiggie Takes Sampling Into the Neighborhood
NoBiggie co-founded by Ali Weiss and Aytunc Atabek has launched NoBiggie Neighbors, a nationwide grassroots community program providing free or discounted Party Packs for playground meetups, sports tournaments, birthdays, block parties, and other gatherings, with events already supported in more than 10 states. Rather than relying solely on traditional sampling or retail-first marketing, NoBiggie Neighbors puts the brand’s kid-sized sparkling drinks into everyday community occasions where families naturally gather. Approved hosts can receive free or discounted Party Packs and share discounts with friends and neighbors, and the program has already supported events across more than 10 states following its soft launch.
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