Creating a great product is only the beginning. The real challenge is getting people to notice it, remember it, and ultimately buy it.

In this conversation, I sit down with Duncan Alney, founder of Firebelly Marketing, to explore what it takes to grow a CPG brand in today’s crowded and fast-moving market. We discuss why founder-led storytelling matters, how brands can turn one core story into consistent content, and why consumers need to see your message multiple times before they take action.

Duncan also shares lessons from launching his own tea brand, Brown Warrior, and explains why smaller brands can use speed, creativity, and authenticity to compete with much larger companies.

Listen in to learn how to build awareness, create familiarity, support sales, and develop content that connects with real people, not just algorithms.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.