Let’s start at the beginning and we can move on from there. How did your company get started and why?

The idea for Spritz first began in 2016 when I was training for a half ironman and needed a non-alcoholic alternative to enjoy with my girlfriends at dinner parties while still feeling my best for early training the next morning. I created a concentrate of my favorite herbal tea, mixed it with sparkling water, and served it to my friends in glassware. A few years later, I decided to pursue a true commercial version of the product, and launched with our first retail accounts in January of 2020!

What is your product and how would you describe it?

A portfolio of softly sparkling tea infusions! All natural, vegan, zero calories, zero sugar, and delicious!

How have you pivoted your business this year?

As a business originally focused on retail & restaurant partnerships, we had to shift to online retailers (Amazon, Bubble) and developing our own DTC business, including a website overhaul, email funnel development, social media ads, and SMS communications.

What is your next challenge to overcome?

Building brand awareness and cutting through the noise of digital marketing. As retailers begins to consider category resets again, we will also be looking for help to build brand awareness to surround our products on shelf and move them into customer baskets.

What do you predict for the food industry over the rest of the year?

Consumers will continue to pursue healthy foods to do what they can to obtain optimal health, and also foot traffic will rise in traditional retail again as consumers emerge from their homes as the vaccine dissemination occurs broadly.

Learn more at: Spritz Tea | Softly Sparkling. Boldly Flavored.