Let’s start at the beginning and we can move on from there. How did your company get started and why?

Matt has a personal history of cancer and diabetes in his family and I (Alli) have struggled with weight gain, PCOS, and hormonal imbalances throughout my early twenties. These health challenges inspired us to try to eliminate sugar from our diets and to cyclically do keto. While on keto, we discovered a huge lack of options in the sweets space. We were hand making these mug cakes every night- pulling out 7 ingredients and measuring each one out individually. We thought there must be an easier way- and thus- Sweet Logic was born.

What is your product and how would you describe it?

We offer keto-friendly mug cake mixes, baking mixes, and sweeteners with 0-4g of sugar per serving. Our mug cake mixes are ready in minutes in the microwave and are packed with protein and low in carbs and sugar.

How have you pivoted your business this year?

In 2020 we strategically focused on Amazon growth as well as direct retailer relationships through channels like Hubba. This year we’re focusing on our DTC as well as presenting to smaller chain grocers throughout the US.

What is your next challenge to overcome?

There’s a new challenge everyday of course! But our biggest challenge in 2021 will be demand planning and copacker/3PL relationship management.

What do you predict for the food industry over the rest of the year?

OH I wish I knew! But I do think the shift to online is here to stay and there will be an even greater presence of founder facing consumer brands, as people are losing trust in larger corporations and putting their dollars in small businesses.

Learn more at: Best Low Carb Keto Dessert | Keto Cake | Keto Diet Desserts to Buy – Sweet Logic (eatsweetlogic.com)