This Week in CPG 08/10/2026

News from ōku, Crafty Ramen, Relly’s Good Coffee, Ava’s Pet Palace, NOON, Mitra9, Sababa Foods, GOOD GOOD, Little Spoon, Huel, 5-hour ENERGY, Welch’s Fruit Snacks, Royce+Reign, French’s and Kidfresh.

This article helps CPG founders understand how to write clear, buyer-focused outreach e-mails that communicate category fit, retail readiness, traction, and a simple next step. It also explains how strong sales materials, thoughtful follow-up, and preparation for buyer conversations can improve the path from first e-mail to shelf opportunity.

What does it look like to build a CPG brand when you’ve already seen both success and failure? Kristoffer Quiaoit, founder of Good Journey Foods, shares how he’s approaching this […]

News from JusRol, Free Rein Coffee, HUNDY!, PREVAIL Jerky, Naughty Cookie, The Only Bean, The Lucky Ox, MasPanadas, Califia Farms, Wild Orchard Tea, and Sunshine Buns.

Coco5 started with a simple mission: create a better hydration drink for athletes. What began inside the Chicago Blackhawks organization has evolved into a fast-growing, athlete-owned brand distributed across the […]

News from Amara, Terry Ho’s Yum Yum Sauce, A-Sha Foods, Maruchan, Tierra Negra, Halfday Iced Tea, DIME, The Cumin Club, Astadaily, UPDATE, and Soom Foods.

First-time CPG founders often make costly packaging mistakes without realizing it. Discover eight common missteps and how to create packaging that stands out, communicates clearly, and sells more effectively.

Distributor deductions can quietly drain a CPG brand’s margins, especially when there is no clear process for planning, reviewing, and disputing them. In this episode, I sit down with Yuval […]

News from Jangin, Koia, Humanrace, Hint, SweetLeaf, Kidfresh, Mitra9, Sababa Foods, FAVE, Maev, Khloud, Häppy Candy and Just Shrimp.

Creating a great product is only the beginning. The real challenge is getting people to notice it, remember it, and ultimately buy it. In this conversation, I sit down with […]