This Week in CPG 11/09/2026
News updates from IQBAR, No Days Wasted, Baba's, Proper Syrup, JUNKLESS Foods, Little Spoon, Crafty Ramen, Javvy Coffee, Loonen, Dumpling Daughter, RINGA, PowerCrème, TUYYO FOODS, Leo & Dragon, Jindilli Farms, SIMPLi, Kidfresh, and Sweet Logic.
Holiday gift guides are one of the highest-ROI PR opportunities of the year, driving massive brand awareness, SEO authority, AI search visibility, and direct Q4 sales.
PR isn’t one-size-fits-all. From launching a CPG brand to scaling nationally, each stage of growth requires a different PR strategy. Learn how to align media outreach, brand visibility, and storytelling with your business goals to build credibility, drive retail momentum, and sustain long-term success.
News updates from Hotpot Queen, Fizztein, McConnell’s Fine Ice Creams, H2ALL, Soom Foods, Snack Buddies, Re-Route, Crafty Ramen, FERMENTERIA: Water Kefir, McCormick, Kidfresh, Prima, Liquid Death, Steward, Chobani, Lucky Energy, Deep Indian Kitchen, and Beck’s Broth.
When Lindsay Hancock first joined me in 2024, My Better Batch was just beginning its retail journey. Today, the brand is in thousands of stores, including Target, Wegmans, H-E-B, and […]
Private label has leveled up, and it’s putting real pressure on independent brands. But despite better design and lower prices, store brands still can’t copy what matters most. This is where founders can still stand out.
The wrong sales hire can cost a CPG brand more than just salary. It can lead to bad retail bets, wasted trade spend, and growth that doesn’t actually make money. This article breaks down how to know what kind of sales leader your brand really needs before you make the hire.
News update from MYDRATE, Gheelish, Vandy Fries, GOOD GOOD, Little Spoon, Prevail Jerky, Big Mozz, Ramen Bae, Elavi, CHUZA, Purposefuel, Blume, Kidfresh, Mingle Mocktails, PRODA, Chopin Vodka, Amylu Foods, and everbowl.
UNFI’s SSA deduction process is changing in 2026 switching from per-invoice deductions to consolidated monthly regional deductions, which will impact how suppliers reconcile allowances and manage cash flow.
What if AI could do more than answer questions and actually help you run a more profitable CPG brand? In this episode, I sit down with Ryan Conti, Co-Founder of […]