We're entering Q4 and it's a wild time for CPG. Retail buyers are focused on holiday items and DTC will have its largest buying events of the year. On top of all this we're in a quasi-recession, affecting consumer demand in unknown ways.

I sit down with my friend and retail expert Alli Ball to discuss both mindset shifts and tactics to increase sales during Q4. Listen to the episode and you'll walk away with valuable information on how to approach the last 3 months of the year.

Alli Ball is the founder & CEO of Food Biz Wiz. As a former grocery buyer-turned-wholesale consultant, she helps brands understand how to land on the retail shelf – and have high sales once you’re there – through Retail Ready® – her course, coaching, and community on wholesale success. Find the full Retail Ready® course outline here, send Alli a DM on Instagram here, or find her weekly on the award-winning Food Biz Wiz podcast on Apple Podcasts or Spotify! 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.