Recently, we partnered with Josh Packaging and had an insightful conversation with them about what to consider when looking for a new packaging manufacturer. They shared some critical points that every CPG brand should keep in mind when selecting a packaging supplier. Choosing the right packaging supplier can feel like navigating a maze, but it’s one of the most critical decisions you’ll make as a CPG brand. Not all suppliers are created equal, and partnering with the wrong one can lead to a world of headaches. Here are five key things you need to look for when choosing a packaging supplier.

1) Production Capacity and Lead Times

As a CPG brand, you need to ensure that your products are consistently available to meet demand. This means working with a packaging supplier that has the production capacity to handle your orders, no matter how large or small. Reliable lead times are also crucial to avoid delays in your supply chain, which can result in stockouts and lost sales.

Ask potential suppliers about their production capabilities and lead times. Can they scale up production if your business grows? How do they handle rush orders or unexpected demand spikes? A supplier that can’t keep up with your needs can quickly become a bottleneck in your operations, so it’s essential to choose one that can deliver reliably.

2) Customer Service and Support

There comes a time in any relationship that something will go wrong. It’s how the other person handles the problem that makes all the difference. You’ll encounter challenges ranging from last-minute design changes to unexpected supply chain disruptions. A supplier with strong customer service can make these hurdles easier to overcome, while poor communication can turn small issues into major setbacks.

One of the most important aspects of customer service is the ability to get prompt responses. When something goes wrong—whether it’s a delay in delivery, a misprint, or a shortage of materials—you need to know that your supplier will be there to resolve the issue quickly. Look for a supplier who offers multiple channels of communication, such as phone, email, and even dedicated account managers. The ability to reach someone knowledgeable who can take immediate action can prevent delays and keep your production on track.

In addition to responsiveness, the quality of support is equally important. A supplier who understands your business, your products, and your unique challenges will be better equipped to offer solutions that work for you. This could range from recommending alternative materials when your first choice is out of stock, to advising on regulatory requirements for different markets. The best suppliers often act as partners, taking a proactive role in your success rather than just fulfilling orders.

3) Domestic vs. International Production

When selecting a packaging supplier, it’s essential to weigh the pros and cons of domestic versus international production. Domestic suppliers often offer faster shipping times, easier communication, and a better understanding of local regulations and market needs. However, they may come with higher costs due to labor and material expenses.

On the other hand, international suppliers, particularly those based in countries with lower production costs, can often offer more competitive pricing. However, this option may introduce challenges such as longer lead times, potential language barriers, and the need to navigate international shipping and customs. Additionally, geopolitical factors or disruptions like tariffs and shipping delays can affect your supply chain.

Evaluate your brand’s specific needs, budget, and risk tolerance when deciding between domestic and international suppliers. A hybrid approach, where you source from both, could also provide a balance of cost efficiency and reliability.

4) Packaging Expertise and Advising

Beyond just providing packaging materials, a good supplier should provide expert advice on materials, sizing, and specifications for your packaging. They should have a deep understanding of bringing your product to life, including designing your packaging to run on different manufacturing equipment.

When evaluating potential suppliers, ask about their experience in the CPG industry and the types of packaging they specialize in. A supplier with a proven track record in your product category can offer valuable insights and suggestions that go beyond simply fulfilling your order. Their advice could help you improve your product’s shelf life, manufacturability, and sustainability.

5) Sustainable Packaging Options

Consumers are all about packaging that’s recyclable or compostable, and if you’re not paying attention, you might be missing out on some serious business. But here’s the kicker: not all sustainable packaging is as great as it sounds. So, before you jump on the latest eco-friendly trend, make sure your supplier actually knows what they’re talking about when it comes to the pros and cons of these options.

First off, one of the smartest moves you can make to go green is to cut down on the amount of material you’re using in the first place. Less is more, right? Not only does this reduce your environmental footprint, but it can also save you some cash. A good supplier will help you figure out how to streamline your packaging.

Now, compostable packaging—sounds great in theory, right? But hold on a second. The truth is, it’s not yet as amazing as it’s cracked up to be. Sure, it sounds eco-friendly, but the reality is that compostable packaging is often expensive, and guess what? Many consumers aren’t exactly thrilled with the way it feels. Plus, unless you’ve got access to the right composting facilities, a lot of this packaging just ends up in the landfill, where it doesn’t break down any faster than regular trash. So, before you go all-in on compostable materials, make sure you and your supplier are on the same page about the potential downsides.

In the end, you want a packaging supplier who’s got their finger on the pulse of what actually works when it comes to sustainability. They should be straight with you about what’s possible and what’s just greenwashing. 

Wrap Up

If you’re looking for a packing supplier for flexible films (pouches, bar wrappers, bags), be sure to talk with Josh Packaging. They’re a family-owned business with production in New York focused on providing great service to emerging CPG brands. The best part is their team has packaging experts to make sure you’re choosing the best materials for your packaging and delivering them with reliable lead times. Reach out to Josh Packaging for a free consultation on packaging and see how they can help bring your product to the next level.