In this episode, I sit down with Gardar Stefansson, Founder and CEO of GOOD GOOD, to talk about how he grew an Icelandic startup into a global no-sugar brand now sold at retailers like Whole Foods, Sprouts, Kroger, and H-E-B.

We talk about finding product-market fit, competing with legacy brands through taste and better ingredients, the realities of scaling in U.S. retail, and how GOOD GOOD is using AI to make smarter decisions.

Gardar also shares practical advice for CPG founders on testing small, learning fast, and building a product people genuinely love.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.