Most creator marketing campaigns fail because they’re treated like isolated marketing tactics instead of long-term growth strategies.

Austin Clare has spent the past 15 years helping brands build creator programs that consistently generate content, drive awareness, and support retail growth. As founder of Shepard Strategies and now leading creator strategy at Endlss, he’s worked with brands across every stage of growth to develop systems that deliver results beyond a single campaign.

In this episode, Austin shares how brands should think about creator partnerships, measuring ROI, building scalable programs, and avoiding the expensive mistakes that many companies continue to make.

Whether you’re just getting started with influencers or looking to improve an existing creator program, this episode is packed with practical advice for CPG founders and marketers.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.